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How To Overcome Oversimplifying Picture
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how to overcome oversimplifing
picture?
Olga Mukhortova
specialist in advertising,marketing,communications
from 1997 in teachingfrom 2002 in business
I teach students in the field of advertising here, in Russian State Universityfor the Humanities
oversimplifying picture
in everyday life
let's talk about time
a morning lesson in RSUH
there are no studentsare they late?
08:01 a.m.
are they late?
08:05 a.m.
are they late?
08:10 a.m.
are they late?
08:15 a.m.
are they late?
08:16 a.m.
are they late?
08:20 a.m.
russian ruleof 15 minutes
● describe oversimplifing in this situation● what is the reason of oversimplifing in this situation?● what is the outcome of oversimplifying?
how to overcome oversimplifing
in this situation?
let's talk about a smile
they do not smile why?
they smilewhy?
russians never smileamericans always smile
is it a truth or a lie?
It is a stereotype
It is a stereotypeA stereotype is a preconceived idea that attributes certain characteristics (in general) to all the members of class or set.A stereotype can be a conventional and oversimplified conception or image based on the belief that there are attitudes, appearances, or behaviors shared by all members of a group. Stereotypes are forms of social consensus rather than individual judgments
wikipedia
how to overcome oversimplifing
in this situation?
when do you smile?
american rules ofsmiling
russian rules ofsmiling
the russian smile as the russian sign
● the russian smile is not the sign of politeness● it is unusual to smile to unknown people● no smiles during the lessons and work● a smile is the sign of personal good feeling to the other person
can russians smile?
:)
yes, we can
yes, we can
let's talk about them
is he an image or a person?
is he an image or a person?
describe this situation
describe this situation
let's compare
why does he look this way?
describethe role of marketing,
PR and advertising
in this picture
describethe role of
culture code in this picture
why does he look this way?
describethe role of marketing,
PR and advertising
in this picture
describethe role of
culture codein this picture
how to overcome oversimplifing this picture?
make a resume of this lesson
●what does it mean “to oversimplify”? ●why oversimplifying is a problem?● what are the advantages of oversimplifying?● what are the disadvantages of oversimplifying?
спасибо:)
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