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2. How does your media
product represent particular
social groups?
By Jason K. Balogun
Model(s)
The model that I have used for my
magazine is someone who represents my
targeted audience. He falls within the
targeted age group of 16-25, by having
him on the front cover it relates to the
targeted audience for the reason that
they are similar to him.
The model represents the targeted
audience well due to his ethnicity, as he is
a black male. Which represents the main
targeted audience.
Clothing
Another way to represent the magazine targeted audience is through the use of props and clothing in the mise-en-scene of the images. A good example of this is by looking at the both contents pages as the cover star is pictured wearing a designer top, which is a common convention found within this genre of music.
Clothing played a huge part in exactly how I represented my targeted audience. For instance in my contents page one of my models was wearing a tracksuit, hoodie and a hat which largely represents the urban communities. The targeted audience of the magazine is mainly black and white people who have urban upbringings besides interest in urban music and urban music culture.
Language
In order for my magazine to represent this
I ensued that the language used
throughout the magazine can relate to
the targeted audience, by making use of
slang I was able to make sure that those
reading the magazine can relate to the
magazine. However I had to make sure
that when using slang that I did not
overuse the slang due to that the fact
that the magazine had to maintain some
form of professionalism.
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