H4D Lecture 2 Stanford 2016 value proposition canvas

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Value Proposition CanvasPerspective depends on your angle of view

Beneficiaries (and Advocates?)Value Proposition

BeneficiariesJobs

Gains

Pains

Gain Creators

Pain Relievers

Products and

Services

Who are the primary beneficiaries?

Who are the other beneficiaries?

What’s the value proposition:

• To the sergeant?• To the mechanics?• To the base commander?• To Exponent?• To the MRAP Program Manager

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