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Value Proposition CanvasPerspective depends on your angle of view
Beneficiaries (and Advocates?)Value Proposition
BeneficiariesJobs
Gains
Pains
Gain Creators
Pain Relievers
Products and
Services
Who are the primary beneficiaries?
Who are the other beneficiaries?
What’s the value proposition:
• To the sergeant?• To the mechanics?• To the base commander?• To Exponent?• To the MRAP Program Manager