Growth hacking - the new approach to marketing in tech industry

Growth hacking

The new approach to marketing in tech industry.

Grzegorz Berezowski

“A business that is typically technology oriented and has high growth potential.” – U.S. Small Business Administration

STARTUP

“An organization formed to search for a repeatable and scalable business model.” – Steve Blank and Bob Dorf

GROWTH

Need to validate business idea and show high growth potential to attract capital.

BOOTSTRAP

GROWTH HACKING

Growth hacking is a marketing technique developed by technology startups, which uses creativity, analytical thinking and technology to sell products and gain exposure. It focuses on low-cost, innovative and scalable alternatives to traditional marketing. Its goal is to generate growth, which is the only metric (KPI).

Growth mechanisms built in the product.

Airbnb hacked Craigslist

Marketing Engineering

GROWTH HACKING

AARRR funnel by Dave McClure

Search Engine Optimization

CONTENT MARKETING

Blogging

Content marketing needs strategy

In-product referrals

In-product referrals in Groove

Partnerships

MEASURE EVERYTHING (or what matters)

www.napoleoncat.com?utm_source=facebook&utm_medium=post&utm_campaign=instagram_report

TEST EVERYTHING