Great Nonprofits Webinar

Perla Ni, CEO GreatNonprofitsperlani@greatnonprofits.org

Have You Ever?…

Poll #1

How often do you read reviews of products/restaurants/movies/etc. before you make a purchasing decision?

NeverRarelySometimesFrequentlyAlways

Trends in Online Shopping

Most Shoppers Rely Heavily On Customer Reviews

65% of the time customer reviews are read “always” or “most of the time” prior to making a decision to purchase

“Reviews” about nonprofits GreatNonprofits.org

Easy & Quick Way For LOCAL Nonprofits To Tell Their Story

• Average Local Nonprofit has 2 Full time staff and 30 volunteers

• 0 media mentions/year

• 0 Dir. Of Marketing

What Do Local Nonprofits Have?

Goodwill • Volunteers - Stories of why they are

devoting their free time to your nonprofit and what impact they have seen.

• Clients - Stories of how they were helped by your nonprofit.

• Donors - Stories of how they came to trust you and become passionate about supporting you.

• Other community partners/stakeholders - Stories by your local government representative or corporate partner

Stories of Your Clients

Stories of Your Clients

Poll #2

Do you recruit volunteers online? 

YesNo

Stories of Your Volunteers

Stories of Your Volunteers

Poll #3

Do you recruit donors online?

YesNo

Stories of Your Donors

Stories of Your Donors

Badge For Your Website To Promote Confidence

A Nonprofits’ Experience

Alicia Andrews, Associate Director

Human Services Center corporation

A Nonprofits’ Experience

FAQ

• What If I Get A Negative Review?– Respond to Review and Post “Comment”– Alert Moderator – Automatic filter for certain speech– People are used to reviews and sorting out

which ones are credible– Take it as constructive criticism. No one

expects you to be perfect

Poll #4

Do you have at least one story about a client/project that you tell to potential donors?

YesNo

Poll #5

Does everyone in your organization - from your board members to your volunteers -  know that story?

YesNo

Poll #4

Do you have volunteers or clients or board members or donors who would have vivid and passionate stories to

tell about your work?

YesNo

Poll #8

Have you asked them to share these stories? 

YesNo

How To Write A Review

How To Write A Review

How To Write A Review

It’s about

Storytelling

Let Your Supporters Be Involved and Do Your

Marketing For You

AStories Show What You Do

• Vividly

• Authentically

• Clearly and with conviction

How You Can Get Your Stories Out

• Don’t be afraid to ask your donors, board members, volunteers and clients to tell their story about you.

• If they don’t tell your story - who will?

• Tell real stories on your site, use it in your newsletters and brochures. Tell the stories to your staff, your clients, your volunteers and your donors

Questions and Answers