Google Knows I Blog for Google

Google Knows I Blog for Google

Anne Helmond, University of Amsterdam.Web 2.0 Guest Lecture - 7th May 2009

Foto: MichielB

pajama blogger

lonely blogger

• Fairly static and closed self-referential environment

• Content stored in one place

• Based on the unit of the page

• Required HTML knowledge

the personal homepage

• The blog is a database

• The blog is not a closed environment

• Based on the unit of the post

• Focus on freshness and links

• Does not require HTML knowlegde (unless...)

the blog

diary

new form of journalism

personal publication tool

reverse-chronological ordered collection of entries

product of blog software

what is a blog?

anatomy of a blog

blogs “as a medium and bi- product of practice” (boyd, 2006)

This a hyperbolic display of blogs using both the WWE and the ICWSM 2007 data sets.

© Matthew Hurst

what is the blogosphere?

what is the blogosphere?

the blogosphere according to the engines

indexing machines

the blogosphere according to the engines

software optimized for the engines

blog comments do not count for the engines

software optimized for the engines

bloggers breaking out of the software-engine regime with “dofollow”

software optimized for the engines

software-engine symbiosis

software-engine symbiosis

default settings

engines are the starting point of the blogosphere

but the engines create different blogospheres

engines segregate web spheres

The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You

© Wired/Infographic: Build

Blog Abandonment

© Wefeelfine

Thank you. Questions?

a.helmond@uva.nl

Blog: www.annehelmond.nl