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Google Knows I Blog for Google
Anne Helmond, University of Amsterdam.Web 2.0 Guest Lecture - 7th May 2009
Foto: MichielB
pajama blogger
lonely blogger
• Fairly static and closed self-referential environment
• Content stored in one place
• Based on the unit of the page
• Required HTML knowledge
the personal homepage
• The blog is a database
• The blog is not a closed environment
• Based on the unit of the post
• Focus on freshness and links
• Does not require HTML knowlegde (unless...)
the blog
diary
new form of journalism
personal publication tool
reverse-chronological ordered collection of entries
product of blog software
what is a blog?
anatomy of a blog
blogs “as a medium and bi- product of practice” (boyd, 2006)
This a hyperbolic display of blogs using both the WWE and the ICWSM 2007 data sets.
© Matthew Hurst
what is the blogosphere?
what is the blogosphere?
the blogosphere according to the engines
indexing machines
the blogosphere according to the engines
software optimized for the engines
blog comments do not count for the engines
software optimized for the engines
bloggers breaking out of the software-engine regime with “dofollow”
software optimized for the engines
software-engine symbiosis
software-engine symbiosis
default settings
engines are the starting point of the blogosphere
but the engines create different blogospheres
engines segregate web spheres
The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You
© Wired/Infographic: Build
Blog Abandonment
© Wefeelfine
