GlobalGiving - CNOS Workshop

GlobalGiving Presentation

Introductions

Intro to GlobalGiving

Online Fundraising Basics

How to Join GlobalGiving

Office Hours

Introductions

Who has a Facebook account?

Who uses Twitter?

What other social networks?

NGOs with web sites?

Have you raised $$ online?

Have you raised $$ from outside DRC?

GlobalGiving Mission

To Catalyze a Global Market for Ideas, Information, and Money that Democratizes Aid and Philanthropy

GlobalGiving Impact Framework

$$$, Resources, Support

Directly to Learning Organizations

Amplifies Impact on Billions

• Online Donations• Donor Management• New Donors• Effectiveness Training• Credibility/Recognition

GlobalGiving Value

Proposition

GlobalGiving Today

• 2,600 projects• 1,800+ nonprofits• 140 countries• 250,000+ donors• $58+ million• Corporate Parnters

headquarterscountries with projects

GlobalGiving in DRC

• 16 projects• 10 organizations• 2 Congolese NGOs• Cameroon has 22!

Your network:

10

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Yes! You can use the Internet to:

• access your network • communicate messages quickly and freely• raise money for your organization

Yikes!

Where do I start?• What are your objectives?• Where is your audience?• What are other organizations

doing?• What social networks are

popular in DRC?

First Steps• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Identify your audience• Start conversations, make friends• Don’t ask for money too soon

What should I talk about?• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings

Joining GlobalGiving

How to join GlobalGiving

Due Diligence process

Open Challenge

Eligibility Requirements• Registered organization – no individuals,

businesses, etc.• English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose

Due Diligence Details

• Certificate of Registration• Organizational Documents

• How is your organization run? • Dissolution Clause

• Financial Statements• Be detailed!

• List of Board and Staff members• Text document only

• Program documents• What are your programs? How do they work?

How to Join GlobalGiving• Nominate your organization using the online

nomination form• Complete GlobalGiving’s Due Diligence

requirements• Post a project and participate in an Open

Challenge• Raise $4,000 from 50 donors

How to Succeed in an Open• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks

• Family, friends, neighbors, church congregation• International networks: volunteers, donors• Internet access• Credit cards

Then What?• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Join GlobalGiving UK• Post another project• Participate in GlobalGiving campaign

Why will someone give to your organization?

Because you do something they believe in.

Because you asked them to.

Because someone else asked them to.

Because you make them feel good.

Because they trust you.

Because GlobalGiving knows you!

Our Corporate Partners

Thank You!

John HecklingerChief Program Officer

GlobalGiving Foundation001-202-232-5784

jhecklinger@globalgiving.orgjhecklinger (skype)

@jhecklinger (twitter)

Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter• How Charities are Finding the Good with Facebook Fanpages (case

studies)• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page

• www.globalgiving.org