Getting Addicted To Pinterest

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Get Addicted

Andrew Melchior, Co-Founderandrew@avalaunchmedia.com

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Current Drug of Choice

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• Entered scene in 2010 allowing bookmarking of all the beautiful things on the web

• Core difference: It says look at this, instead of look at me!

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• Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011

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• Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the

U.S.

Source:TechCrunch

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Source: DOMO

116% traffic growth in 2012 to 21.2M, 75% user growth

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~70%Percent of Pinterest users

that are female

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81%Percentage of Pinterest users

Between 25-55 yrs old

Source: Mashable

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Pinterest now the 4th largest organic traffic driver worldwide

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@atraineBut it w

on’t work for us!

@atraineFedEx highlights their philanthropic efforts in communities

they service.

@atraineAvalaunch Media uses Pinterest to highlight recent content marketing

and infographic pieces we created / promoted

@atraineHapari blew through inventory this year usingPinterest boards to highlight product lines and

used infographics

@atraineUtah based ZAGG features products, gadgets, other related things

@atraineVegas.com highlights attractions, hotels, events,

celebrities, food, in Las Vegas

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GET CREATIVE

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•Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority.

•Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins.

•Results - Wait a slide ;)...

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•We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinterest

•We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own.

•Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.

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TIME ON SITE

~ 10 Second

~ 10 Minutes

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Andrew Melchior, Co-Founderandrew@avalaunchmedia.com

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Thank You!

Deck @ http://www.slideshare.net/MattSiltala