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Lecture prepared for "New Media ACC-2013" at Victoria University, May 2013.
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Gaming CulturesLuke van Ryn, University of Melbournelvanryn@student.unimelb.edu.au
TEXT
Monday, 13 May 13
contentsaudiencestechnologiesindustries
Monday, 13 May 13
what is an audience?receiverconsumermeaning-makerideal audience
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a gaming audience?GamerUserFanWorkerCitizenClient
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GAMERSIDENTITY, GENDER, ACHIEVEMENT
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UsersTestingUsabilityPatching
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FANSGAMING SUBCULTURES, REMEDIATION, PRODUCTIVITY
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Workers“playbour”free-to-playmodding
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CLIENTSCUSTOMERS, MARKETS, CULTURES
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MethodsObservationSurveys#DATA!
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Gaming TechnologiesHardwareSoftwarePlatforms
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HARDWARERANKED BY SALES TO MAY 2013
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HARDWAREFROM BUTTONS TO BODIES
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SOFTWARETHE RISE OF BROWSER GAMES
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ZYNGA’S RISE AND FALLSINCE INITIAL PUBLIC OFFERING (DEC. 2011)
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PLATFORMS
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IndustriesProductionDistributionResearch
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industry researchDoes it work? (QA)Is it fun? (play-testing)Can it be better? (feedback)like us! (reviews)
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PROJECT
DATE CLIENT2011 HALO REACH
GAMEPLAY METRICSKILLS (LEFT) VERSUS DEATHS (RIGHT)
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PROJECT
DATE CLIENT2007... VALVE
TEAM FORTRESS 2THE WORLD’S BEST HAT SIMULATOR
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The TF2 Economy
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ACADEMIC RESEARCHIDENTITY, MEANING, POLITICS, CODE, SOCIALITY
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PROJECT
DATE AUTHOR2010 APPERLEY
GAMING RHYTHMSGAMING IN MELBOURNE AND CARACAS
Monday, 13 May 13
PROJECT
DATE AUTHOR2009 TWIXT (DAVID MYERS)
ANTI-PLAYGRIEFING IN CITY OF HEROES
Monday, 13 May 13
PROJECT
DATE AUTHOR2010 KOLO AND BAUR
SOCIAL DYNAMICSULTIMA ONLINE
Monday, 13 May 13
PROJECT
DATE AUTHOR2010 BOGOST
COW CLICKERA FACEBOOK GAME ABOUT FACEBOOK GAMES
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Questions:
Audience: gamer? user? fan? worker?
Technologies: iOS? Nintendo DS? Wii?
“Scenes”: At home? In transit? At school?
Method: observation? survey? participation?
Theories: gender? gesture? nationalism?
Monday, 13 May 13
Further reading
Ben Lewis-Evans (“user” research)http://is.gd/JtcXPy
Jo Iacovides (learning and gameplay)http://joiacovides.blogspot.com.au
Jane McGonigal (gamification)http://janemcgonigal.com/
Monday, 13 May 13
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