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Lecture prepared for "New Media ACC-2013" at Victoria University, May 2013.
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contentsaudiencestechnologiesindustries
Monday, 13 May 13
what is an audience?receiverconsumermeaning-makerideal audience
Monday, 13 May 13
a gaming audience?GamerUserFanWorkerCitizenClient
Monday, 13 May 13
GAMERSIDENTITY, GENDER, ACHIEVEMENT
Monday, 13 May 13
UsersTestingUsabilityPatching
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FANSGAMING SUBCULTURES, REMEDIATION, PRODUCTIVITY
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Workers“playbour”free-to-playmodding
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CLIENTSCUSTOMERS, MARKETS, CULTURES
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MethodsObservationSurveys#DATA!
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Gaming TechnologiesHardwareSoftwarePlatforms
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HARDWARERANKED BY SALES TO MAY 2013
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HARDWAREFROM BUTTONS TO BODIES
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SOFTWARETHE RISE OF BROWSER GAMES
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ZYNGA’S RISE AND FALLSINCE INITIAL PUBLIC OFFERING (DEC. 2011)
Monday, 13 May 13
PLATFORMS
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IndustriesProductionDistributionResearch
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industry researchDoes it work? (QA)Is it fun? (play-testing)Can it be better? (feedback)like us! (reviews)
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PROJECT
DATE CLIENT2011 HALO REACH
GAMEPLAY METRICSKILLS (LEFT) VERSUS DEATHS (RIGHT)
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PROJECT
DATE CLIENT2007... VALVE
TEAM FORTRESS 2THE WORLD’S BEST HAT SIMULATOR
Monday, 13 May 13
The TF2 Economy
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ACADEMIC RESEARCHIDENTITY, MEANING, POLITICS, CODE, SOCIALITY
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PROJECT
DATE AUTHOR2010 APPERLEY
GAMING RHYTHMSGAMING IN MELBOURNE AND CARACAS
Monday, 13 May 13
PROJECT
DATE AUTHOR2009 TWIXT (DAVID MYERS)
ANTI-PLAYGRIEFING IN CITY OF HEROES
Monday, 13 May 13
PROJECT
DATE AUTHOR2010 KOLO AND BAUR
SOCIAL DYNAMICSULTIMA ONLINE
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PROJECT
DATE AUTHOR2010 BOGOST
COW CLICKERA FACEBOOK GAME ABOUT FACEBOOK GAMES
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Questions:
Audience: gamer? user? fan? worker?
Technologies: iOS? Nintendo DS? Wii?
“Scenes”: At home? In transit? At school?
Method: observation? survey? participation?
Theories: gender? gesture? nationalism?
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Further reading
Ben Lewis-Evans (“user” research)http://is.gd/JtcXPy
Jo Iacovides (learning and gameplay)http://joiacovides.blogspot.com.au
Jane McGonigal (gamification)http://janemcgonigal.com/
Monday, 13 May 13
