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I hope you cuold learn something new abouto franchise
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franchise Franchisor
What is?
Why?
How?
Franchising
KAREN DÍAZ
Freedom
Consessionexempt
Historical background
Persons
Goods
LandGovernment
payments
KAREN DÍAZ
Historical background
Issac Singer the inventor of the sewing machine in 1858, is credited with starting the modern-day franchise concept.
KAREN DÍAZ
Singer
Beer campany
Coca-cola
G M
KAREN DÍAZ
What is franchising?According to IFA franchise is defined as a agreement
between two legally independent parties.
FranchiseeFranchisor
KAREN DÍAZ
Estrategic essence
The Brand
The Operating System
The Ongoing support
KAREN DÍAZ
Returne to franchisor
Fees
Royalties
Other payments
KAREN DÍAZ
KAREN DÍAZ
What is franchising?
“A business from essentially consisting an organization with a market-tested business package centered on a product or service, entering into a continuing contractual relationship with franchisee, typically self financed and independently owner-managed small firms, operating under franchisor’s trade name to produce and/or market goods and services according to a format specified by a franchisor”.
(by Currant and Stanworth, 1983)
How is the funtion?
IncomeFranchisor Franchisee
Know how
Operating systemSupport
RoyaltiesFees
Others payments
Sales
KAREN DÍAZ
Classification
Service franchise structure
Product franchise structure
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Classification
Single Unint
Multi Unit
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Classification
Global
Corner
Shop in the shop
KAREN DÍAZ
KAREN DÍAZ
Advantage “Business for you-self, but no by your-
self” The franchise has already been proven successful. Training is provided and greatly accelerates the time to start up a business. The operating system can be learned and then followed to duplicate positive results. Brand name recognition – customers already exist and are loyal to the brand. Location assistance, which can range from finding the right site to sales or rental negotiation. Marketing support in the form of national and local advertising Franchisees can expect to get ongoing support from regional representatives Discounted purchasing of supplies and goods used in the business thanks to the power of group buying.
Disadvantage
3. The entrepreneur loose the creativity.
2. Franchising is less entrepreneurial than the stand-alone business.
1. Requires the franchisee to follow the rules of operation.
KAREN DÍAZ
Thank
you so
much!
!!KAREN DÍAZ
Bibliographyhttp://www.franchisedirect.com/information/guidetobuyingafranchise/whatisfranchising/29/190/
•BERMUDES Gonzales Guillermo: La franquicia: Elementos relacionados y estrategias [On line] View in: <http://books.google.com.co/books?id=kc3etZc7xSwC&printsec=frontcover&dq=franquicia&source=bl&ots=yFLlv1BqJe&sig=kh_ZrD6JnrqumNWbGQBr0Ic4V2k&hl=en&sa=X&ei=gHZYULC0HMT10gGkxYCoDQ&ved=0CCwQ6AEwAA#v=onepage&q=franquicia&f=false>
•Hoy Frank: Franchising and international prespective [On Line] View in: < http://books.google.com.co/books?id=Tj-X4X-N_zgC&printsec=frontcover&dq=franchising&source=bl&ots=fvU-RHwm6_&sig=91L9CNuTV-KJiUZPrSuGbzNJ1ho&hl=en&sa=X&ei=3npYUKzNIoSm8QSZoYCYBw&sqi=2&ved=0CDgQ6AEwAw#v=onepage&q=franchising&f=false>
•LLAN Alon: Global franchising operations management: case in franchise, international, and emerging markets operations. [On line] View in: <http://books.google.com.co/books?id=bFSDDIgqnSUC&printsec=frontcover&dq=franchising&source=bl&ots=X4vu2zdyI2&sig=1XnQnRfnjYkwM0dL0BMwSCM-Aak&hl=en&sa=X&ei=3npYUKzNIoSm8QSZoYCYBw&sqi=2&ved=0CEcQ6AEwBQ#v=onepage&q=franchising&f=false >
KAREN DÍAZ
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