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Captain America civil war

Directed by Anthony Russo and Joe Russo

Produced by Kevin Feige

Screenplay by Christopher Markus and Stephen McFeely

Staring

Music by Henry Jackman

Cinematography Trent Opaloch

Edited by Jeffrey Ford And Matthew Schmidt

Production Company Marvel Studios

Distributed by Walt Disney Studios and Motion Pictures

Captain America- civil war Release dateMay 6, 2016 (United States)Released on a Saturday. Running time 147 minutes Country United StatesLanguage EnglishBudget $250 millionBox office $1.153 billion

Anthony Russo and Joe Russo (directors) also known for

Kevin Feige (producer) also known for

AFI Awards, USA2009 WonAFI Award Movie of the YearIron Man (2008) Shared with:Avi Arad

Gold Derby Awards2015 NominatedGold Derby Award Motion PictureGuardians of the Galaxy (2014)

Publicists Guild of America2013 WonShowmanship Award Motion Picture

2 awards 1 nomination

Christopher Markus and Stephen McFeely (Screenplay )also known for

Starring

Chris Evans Robert Downey Jr

Scarlett Johansson Sebastian Stan

Anthony Mackie Don Cheadle

Jeremy Renner Chadwick Boseman

Paul Bettany Elizabeth Olsen Paul Rudd Emily VanCamp Tom Holland Frank Grillo William Hurt

Daniel Brühl.

Teen choice award

Henry Jackman (music) also known for

Trent Opaloch (Cinematography) also known for

Walt Disney Studios and Motion Pictures

The total net worth of the Walt Disney Company at the end of the 2014 financial year was valued at 48.18 billion U.S. dollars.

Disney is the top grossing distributor of movies in America in the 1995-2016 time frame with more than 500 movies

Marvel studios

Marvel is a exclusively owned minor of The Walt Disney Company. The Walt Disney Company is the top

Captain America civil war pre production

Pre production image

comic strips- civil war

Film differs from comic.

Spoiler!!

In the comic captain America surrenders to iron man In the film captain America wins

Posters

Different posters gives a different view depending on what hero's side you are on. Caters to all target audience depending on audiences view point.

Billboards

Large and high up makes them easy to see.Stereotypical Captain America symbol and colours make the posters and billboards easy to recognise.

Different types f billboards makes each one different gives a different view and perspective.

Production The production was shoot on location in Atlanta, Georgia, which serves as the base for the film’s production, as well as locations in Germany, Puerto Rico and Iceland.

Historical context Captain America civil war is a sequel to 2011's Captain America: The First Avenger and 2014's Captain America: The Winter Soldier

The films are based on and developed from MARVEL comics(founded as Timely Comics in 1939) which includes characters such as Iron Man, Captain America, Thor, Ant-Man, Hulk, Spider-Man, and teams such as the Fantastic Four

https://youtu.be/bcKWG0dxhLU

Marketing Microwave popcorn bags with comic strips, a Kellogg's VR expierence and an Audi commercial directed by the Russo brothers are all a part of the $200 million in tie-in promotions.

Pizza Hut has debuted collectible boxes

Actors post behind the scenes images creates excitement and promotes the film.

Marketing • Limited-edition Pop Secret popcorn bags feature printed comic panels

with Avengers characters.• Aimed at increasing the involvement of its fans. (team cap or iron man

created discussion amongst fans)• Facebook campaign, Marvel released with two teaser videos showcasing

the participants on “Team Cap” and “Team Iron Man”.• On Twitter, fans were invited to join one of the two teams in the movie by

tweeting either#TeamCap or #TeamIronMan

Online presenceAhead of the film's release, there was a large digital push with campaign told across Google, YouTube and Twitter, which will culminate in a massive online vote: Team Captain America vs. Team Iron Man.

Gets fans involved and exited for film release.

Product placement incomeIn Captain America: Civil War, car manufacturer Audi paid a significant amount of money to Marvel and Disney to get their vehicles in the movie.During the chase scene in the underground parking lot in Berlin, the vehicles driven by Black Panther and literally everybody else are all Audi's with the iconic four-ring badge, and the camera frequently zooms in on it.

Product Placement Tom Ford, The iconic fashion designer suits and boots for Tony Stark and even gets an on-screen shoutout.

Harley-Davidson created two customized bikes, the Street 750 and Iron 883 that Winter Soldier and Black Widow rode in the movie

Teaser

https://youtu.be/YWQUdhgbraU

Team Cap or Team Iron man

Links to plot line and the idea of iron man and captain America going against each other.

Gives target audience the freedom and opportunity to choose a side before film comes out.

Creates discussion of who audience thinks will win, before film release.

Trailer 1

https://youtu.be/FkTybqcX-Yo

Trailer 2

https://youtu.be/dKrVegVI0Us

27,568,469 views

74,483,050 views

Trailer reaction- https://youtu.be/OEc7eKvx450

Target Audience Broad target audience of anyone who has interest in marvel/ hero's.

Is a follow on from marvels captain America winter soldier, film is likely to attract fans and audience o that film as it is a sequel.

Merchandise http://www.disneystore.co.uk/marvel/civil-war

Games

Box Office figures

As of July 24, 2016, Captain America: Civil War has grossed $406.8 million in North America $744.4 million in other territories worldwide total of $1.151 billion

Awards Teen choice award Choice Movie Actor: Sci-Fi/Fantasy Chris Evans, “Captain America: Civil War”

Choice Movie: Sci-Fi/Fantasy (#ChoiceSciFiMovie)“Captain America: Civil War”