Eval 3

Evaluation Question threeWhat have you learned from your

audience feedback?

Areas which used audience feedback…

• Colour scheme

• Title

• Logo

• Pop-up

• Evaluation

My Colour Scheme• In order to decide on a colour scheme for my

campaign I used audience feedback as this meant that the colour scheme would attract my intended audience of 18 – 25 year olds.

• I created an online question directly asking the intended audience which colours they think best suit what I am trying to achieve with the campaign.

• From my feedback I found that the colours they chose were red and black due to the negative connotations associated with these colours.

My campaign title• In order to decide on a campaign title I posed a

question to my intended audience stating the possible campaign titles.

• They then voted and I tallied up the results.

• The title with the most votes then became my campaign title.

My Logo • I created a post on Facebook, Twitter and

the Blog showing the five different logo designs.

• I asked the intended audience to decide on their favorite and post their vote.

• The logo with the highest votes then became the one I used for my campaign logo.

My Pop-up • I created three skeleton

layouts for my ancillary pop-up which I then uploaded to sites which reach my intended audience.

• The audience then voted for their favorite colour scheme for the pop-up.

• This then became the design for my actual pop up.

The Evaluation…• I used a printed survey

in order to get feedback from my intended audience.

• I chose to directly ask those who my campaign is aimed at as I feel that their opinion is the most important and relevant.

• Here is the feedback…

How effective do you feel that the television

adverts were?

Alfie, 18

“On one hand I feel that the adverts would have been really effective due to there realistic

setting and characters, however I also felt that they had a

comical undertone which would have made the audience take the message less seriously.”

“As I acted in this advert I found it hard to look at it in a critical way. I do however feel that if someone else was to play the character that I played, then

this advert would be clever and effective in the way it appealed

to the audience.”

Amelia, 18

Austin, 18

“As I work in a nightclub I see this sort of thing quite a lot therefore think this advert

would be really effective and meet the target audience.”

Charlotte, 18

“As I often go on nights out I feel that these adverts would

make me more aware of what is going on around me and be

wary of people.”

Aston, 18

“These adverts really make me think about the issue at hand”

Helena, 19

“I think these would be really effective adverts as they are quite graphic and illustrate a

scene that is common on night outs.”

Kieran, 20

“As I go to university I think these adverts would be

effective as they give students a wake up call. They also use

young and fashionable characters which the audience

can relate to.”

Sophie, 18

“The adverts would be effective at meeting the aim and would

reach the target audience”

Tyrone, 19

“I think that the characters being young would help the

audience to relate and connect with the advert.”

Taylor, 18

“I feel these adverts would be effective because they feature

an issue I haven’t really thought about before.”

From this feedback…

• After receiving this feedback I am confident that the target audience feel that the adverts would be really effective in their aim and would be very relatable for the majority of teenagers.

How effective do you feel that the Radio advert and internet

pop-up were?

Alfie, 18

“The radio advert would definitely reach the intended

audience because all people our age listen to the radio, especially in the car.”

“Although not as affective as the television advert I still feel that the radio advert would be effective as it means that even people who don’t see it on the TV would hear it on the radio. The pop-up is less likely to be

effective as people usually cross them off without looking at

them. ”

Amelia, 18

Kieran, 20

“I think the image on the pop-up is likely to catch the

audiences eye as its quite powerful. I think the radio

advert is good because people in the car are likely to hear it.”

Taylor, 18

“The radio advert would be effective as it has a voice of

authority which would make the audience question there

actions and the situations that they put themselves in.”

Tyrone, 19

“The radio advert wouldn’treally work as there is no visual

representation of what is happening in the scene. The

pop-up is likely to be ignored by most people in this age group.”

Sophie, 18

“The radio advert means that the campaign is likely to reach a

wide audience making it effective in meeting its aim.”

Aston, 18

“Despite not being as affective as television due to the lack of anything visual I still found that the radio advert would be very

effective.”

Charlotte, 18

“I really liked the radio advert I think it was really clever how it

created a scene without showing it. I also think the pop

up would work really well especially if it came up on a

clothing website as this would reach many of the intended

audience”

Austin, 18

“The colours in the pop up work really well as it makes me think of danger which sort of fits with

the aim of the campaign.”

Helena, 19

“If the pop-up was on a clothes website people would definitely

see it. I always listen to the radio in my car so an advert such as this would draw my

attention.”

From this feedback…

• After receiving this feedback I have found that the audience think the pop-up may be ignored by the potential audience however feel the radio advert would help the campaign reach a wider audience.

Do you feel that this advertisement as a

whole appeals to your age group?

Alfie, 18

“I think the use of young characters means that the

advert would appeal to our age group and the subject.”

“As most people our age go out drinking every weekend this is probably an issue or situation people will be able to relate to

meaning that it would appeal to the target age group. As I took part in making the film I feel as if I especially can relate to it.”

Amelia, 18

Kieran, 20

“I think that this advert appeals to me as it uses characters my

age and popular music.”

Taylor, 18

“Yeah, I think this appeals to me as I have definitely found wither

myself or a friend in this situation.”

Tyrone, 19

“As a nineteen year old boy I have definitely found myself in this situation a couple of times so feel it is an effective bit of

work.”

Sophie, 18

“If I were to see this on TV I think the up to date music and fashionable character would

make me pay attention meaning that it would appeal to

me.”

Aston, 18

“I think the overall adverts etc. would appeal to me.”

Charlotte, 18

“I really like the clothing worn by the main advert so this

advert is very likely to appeal to me. I also think this is an issue

very common in my age group.”

Austin, 18

“As the adverts are set in a club style setting and a home setting with ‘prinking’ the advert would

appeal to people my age.”

Helena, 19

“I feel that this advert is relatable for people of my age

and above.”

From this feedback…

• After receiving this feedback I am confident that the target audience feel that the adverts would be really effective in their aim and would be very relatable for the majority of teenagers.

Do you feel that this is an issue that is

common with your age group?

Alfie, 18

“I have found myself in a situation like that shown in

advert one many times where I am getting ready with friends and drink so much that I am

sick.”

“I have never been in the situation where I have walked off with a stranger but I have

drunk enough to be sick quite a few times.”

Amelia, 18

Kieran, 20

“I have drunk to much lots of times but hadn’t realized the vulnerable position I have put

myself in by doing it.”

Taylor, 18

“Binge drinking is most definitely an issue that all

teenagers have to deal with at some point in their lives, some

more than others.”

Tyrone, 19

“Most teenagers are affected by this issue.”

Sophie, 18

“I as well as many of my friends have been affected by binge drinking, however have not

been in the situation of being taken away by a stranger so this

has opened my eyes to this risk.”

Aston, 18

“Binge drinking is a common issue among young people and I have heard a few stories about

girls ending up going home with a stranger so this is a good issue to show this audience about.”

Charlotte, 18

“I have known people who binge drink and I hate it when

friends are sick on nights out so think this is a good advert for people our age, especially my

friends!”

Austin, 18

“In the club I work at people drink to much all the time and

rely on other people to look after and clean up after them.”

Helena, 19

“I have been in situations exactly like that depicted in

these adverts.”

How would you improve the advert?

Alfie, 18

“To improve the adverts I would use more than two characters just so that it shows the affect on different people not those

directly involved.”

“To improve I would consider using real videos from an actual

situation.”

Amelia, 18

Kieran, 20

“I would consider showing a larger range of characters in terms of race and gender.”

Taylor, 18

“Maybe use authorities such as the police in order to show the

sincerity of the situation.”

Tyrone, 19

“I wouldn’t change anything as I think it works well the way it is.”

Sophie, 18

“Maybe show the males point of view.”

Aston, 18

“Continue the advert so that the audience see what happens

to the main character.”

Charlotte, 18

“Use more female characters to make it more realistic as no one

really goes out on their own.”

Austin, 18

“Use a real club setting.”

Helena, 19

“I think the advert would be more effective if the story had

an actual conclusion.”

From this feedback…

• From looking at this feedback its clear that the main thing the audience would do to make my adverts more effective is add more characters as this would seem to make the advert more realistic.

Overall• Throughout this whole unit of work audience feedback

has allowed me to make products that are exactly as the audience would expect them to be.

• It has also helped me decide things such as colour schemes which would not have been easy to decide without feedback.

• Facebook and Twitter have been the most useful portals to get feedback as they have a direct link with the intended audience.

• I have found that the main audience feedback that I have received has been about the content of the adverts instead of the construction so this is an area I would get feedback from in future.