Electronic Market – An Overview

Preview:

DESCRIPTION

Electronic market presents various angles to create a selling point, it offers channels of Bargain and Choice for customers, various Models of Supply chain and Transaction for the seller, explained above is the advantages that E-Commerce offers. Tags : E-Commerce, various Models of Supply chain, Transaction for the seller, E-Commerce Website, Electronic system, Welearn, distance learning, online mba, online learning, understand e commerce, Welingkar’s DLP. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/Sldeshareecoomercewelearn Join us on Facebook: http://www.facebook.com/welearnindia Follow us on Twitter: https://twitter.com/WeLearnIndia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP

Citation preview

Welingkar’s Distance Learning Division

Electronic Market

We Learn – A Continuous Learning Forum

Electronic Market

Advantages of online shopping

• Sheer convenience• Wider choice• Better value• Unique gifting opportunity• Saves time & strain• Micro targeting• Mass personalisation• Know customer preferences and• Integrated source of Information

An Oversimplified Picture of Interaction Between Customer and Supplier(By Enjoying purchase)

(i) Model 1 Broker model

Request for goods

CustomerC Select Suppliers’

Web page

Enjoys Purchase

Establish Shopfront

Solicit details of the order

Credit card validated

Goods availability checked

SSupplier

Order confirmation

Order fulfilment

Interaction Between Customer and Supplier with Choices

(ii) Model 2 Customisation model

CCustomer

Enjoy choice

Select Suppliers’

Web page

Message flows

Product enquiry

Select preference

Order confirmation

Order fulfilment

Establish Shopfront with user

Configurable applications

Presentation of options

Capture customer choice

Check build schedule

Validate credit card

SSupplier

Interaction Between Customer and Supplier with Bargain

C S

(iii)Model 3 Contact model

Customer Supplier

Submit bid

Bid accept/reject

View Catalog

Enjoys bargain

Maintains catalog

Collect all bids

Select winning bids

Match buyers and sellers

Collect commission

Three Models

1. Broker Model

2. Customisation Model

3 Contact Model

A Centralised Catalogue

Trading

Places server

Suppliers

Buyers

A centralised catalogue

Distribution Architecture

Suppliers

suppliers back end system

Info Banks intrade System Catalogue

Infobanks Intrade

Buyer System

Buyers

Buyers backend system

The Interactive Marketing Process

Pull

Information

(HTMLpges)

Client softwareCheap, easy

To get.

(Limited Customiation abilities) Waste time looking over search engine results

Customise

Information sent.

Automate.

Delivery of crucial news. Cost

effective

Centralises and eases control of information at server.

Web server

Push software collects

Information.

PullPush

A view of B2B Marketplaces in the Chemicals IndustryHigh

Product

scope

Narrow

Independent

Ownership

Model Industry sponsored

Chem ConnectELEMICAFobchemicals.com

1stChemical Market

Chem ACX.com

Plasticsandchemicals.com

E-ChemicalsGetPlastic.com

RubberBuy.com

ChemPoint.com

Covalex

Chem Web

20TONS.com

PlasticLink.com

PlasticNet.com

Justforplastic.com

Packaging Exchange.com

CheMatch.com

XSMChem

Painstnd Coatings.com

Packexpo.com

Envera

ElastomerSolutions.com

Omnexus.com

GE Polymerland

Predicted Trends in B2B Market Places

$ 1,200

$ 900

$ 600

$300

$ 0

The Purge Fortification Reconciliation

E-M

arke

tpla

ce tr

ade

U.s

. $ (b

illio

ns)

Secure Extra Net Web Page

Secure extra net web pageUsers

Market place

Buyers

Sellers

go to

enter

information

Send inform

ation

Or through E-mail

An Oversimplified Picture of Interaction Between Customer and Supplier(By Enjoying purchase)

(i) Model 1 Broker model

Request for goods

CustomerC Select Suppliers’

Web page

Enjoys Purchase

Establish Shopfront

Solicit details of the order

Credit card validated

Goods availability checked

SSupplier

Order confirmation

Order fulfilment

Interaction Between Customer and Supplier with Choices

(ii) Model 2 Customisation model

CCustomer

Enjoy choice

Select Suppliers’

Web page

Message flows

Product enquiry

Select preference

Order confirmation

Order fulfilment

Establish Shopfront with user

Configurable applications

Presentation of options

Capture customer choice

Check build schedule

Validate credit card

SSupplier

Interaction Between Customer and Supplier with Bargain

C S

(iii)Model 3 Contact model

Customer Supplier

Submit bid

Bid accept/reject

View Catalog

Enjoys bargain

Maintains catalog

Collect all bids

Select winning bids

Match buyers and sellers

Collect commission

A Centralised Catalogue

Trading

Places server

Suppliers

Buyers

A centralised catalogue

Distribution Architecture

Suppliers

suppliers back end system

Info Banks intrade System Catalogue

Infobanks Intrade

Buyer System

Buyers

Buyers backend system

The Interactive Marketing Process

Pull

Information

(HTMLpges)

Client softwareCheap, easy

To get.

(Limited Customiation abilities) Waste time looking over search engine results

Customise

Information sent.

Automate.

Delivery of crucial news. Cost

effective

Centralises and eases control of information at server.

Web server

Push software collects

Information.

PullPush

Pull Type

Push Type

Mass communication

Pull Type

Value-added Functions on the Sell Side

• Auction• Access to additional customersHelping business managers in :-Spotting trendsOffering volume purchase discount incentives andImproving relationships with customers who do a lot

of business with multiple business units

A view of B2B Marketplaces in the Chemicals Industry

High

Product

scope

Narrow

Independent

Ownership

ModelIndustry sponsored

Chem ConnectELEMICAFobchemicals.com

1stChemical Market

Chem ACX.com

Plasticsandchemicals.com

E-ChemicalsGetPlastic.com

RubberBuy.com

ChemPoint.com

Covalex

Chem Web

20TONS.com

PlasticLink.com

PlasticNet.com

Justforplastic.com

Packaging Exchange.com

CheMatch.com

Recommended