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With the internet and technology boom, E-Commerce has grown in to a fully fledged industry, which is day by day explored in to newer avenues, above is an overview of the E-Commerce industry in general and this topic will further explain the industry in detail. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/Sldeshareecoomercewelearn Join us on Facebook: http://www.facebook.com/welearnindia Follow us on Twitter: https://twitter.com/WeLearnIndia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
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Welingkar’s Distance Learning Division
Overview of Electronic Commerce
We Learn – A Continuous Learning Forum
Overview of Electronic Commerce
INTRODUCTION - 1
E-Commerce includes Buying & Selling of goods
and services on the Internet B2B & B2C transactions Substantial cost savings
Introduction - 2
Demands of E-commerce Keeping pace with the
changing technology Knowledge of web
languages Knowledge of search
engines, web servers, communications and networking
Main Activities of E- Commerce - 1
• Buying & selling of Products
• Shipping of products
• Producing financial statements
Main Activities of E-Commerce - 2
Role of Humans Personalised customer
service Sales Corporate development New product Research
Definition of Electronic Commerce
E – commerce is: A strategy A technology A system A separate business A sales approach A mystery
Broad Goals of Electronic Commerce
Reduced costs Lower product cycle time Faster customer response Improved service quality
Electronic Commerce Technical Components
Client or PC work station Transaction server Database server Database transaction Router and Internet communication line
Functions of Electronic Commerce
Communication Process management Service management Transaction management
Prospects of Electronic Commerce
• People buying online is likely to double year by year.
• Areas expected to grow include financial services, entertainment, travel and groceries.
• In the next few years e –commerce is likely to transform the world and the world of marketing in particular.
Significance of Electronic Commerce
• Web-TV and digital television
• Telecommunication• Phones, Fax, copiers
PCs & Printers & E-mail • Integrated machines
Advantages of Electronic Commerce
• Distance • Time• Low cost• Flexibility• Greater access to market• Error reduction• Wider choice• No wastage of time
Disadvantages of Electronic Commerce - 1
• Inability to touch the products• Discourages socialisation• Customer dissatisfaction as most businessmen
do not know how to run e –business• Hackers• Inability to reach out to women & elderly
persons
Disadvantages of Electronic Commerce -2
• Internet access limited• Limited use of credit cards• Difficulty in conforming to
EDI standards• Virus attacks
Pre-requisites of Electronic Commerce
• Website
• A shopping cart program
• On-line payment system
Lessons of Electronic Commerce Evolution
• On-line customers do not go back to the old ways
• 24 hrs/day • Shopping from home• Technology facilitates
change
Meaning of Electronic Commerce
• Product catalogs on the Internet• Inventory databases• Online point-of-sale and Transaction processing• Web retailing & wholesaling• EDI• Electronic Funds Transfer• Electronic banking• Interactive Marketing• Supply Chain Management
Meaning of Electronic Commerce
• Electronic Mail• Voice Mail• Discussion Forums• Data conferencing• Video conferencing• Electronic Meeting Systems
Scope of Electronic Commerce
LinkingWith
Suppliers
Enterprise Management
GlobalE – commerceInfrastructure
LinkingWith
Distributors &Retailers
InterfaceWith
Consumers
Communications and Collaborations
Virtual teams
collaboration
Global communications
Internal External Business
Electronic Commerce Systems
• Online Point of Sale (POS) transaction processing
• Web retailing and wholesaling• EDI• EFT• Electronic Banking• Interactive Marketing• SCM
Technologies Used
• EDI• Bar codes• E- mails• Internet• www• Product data exchange• Electronic forms
Electronic Commerce Analysis
Stagesi. The webmaster signs up at a storefront analysis
site.ii. The analysis service launches an agent who logs on
to the webmaster’s e-commerce site.iii. The agent tests the complete shopping experience.iv. The agent sends result to the webmaster.
Electronic Commerce Technical Architecture
organisations are satisfied with e-commerce because, it is:
i. Cheap, easy and lucrative.ii. Everyone (companies, customers, suppliers)
are doing itiii. Brand building is easy
Two Faces of Electronic Commerce
• Sell side• Buy-side – E-
procurement
Facets• Both sell-side and buy-
side solutions • Internet-based trading
exchanges
Sell Side
• Functions available for Dealers
Spare parts order
Order tracing
Warranty look-ups
Field service
• Real-time information for customers
Part availability
Price and
Status of their orders
Buyside E- procurement
Applications
• People soft• Commerce-one• Mountain view• Pleasanton• Newton square
• Ariba• Walnut creek• Oracle• SAP
Foundation of Commerce Essentials
• Collecting money from consumers• Collecting money from business partners• Improving the productivity of current processes• Developing & supporting new automated processes• Changing how you deal with existing customers and• Changing how you deal with new customers
Electronic Commerce Applications -1
• Retail stores e.g. book stores, music stores etc.
• Auction sites• Cooperating businesses• Banking services• Online payment through credit cards or e-cash• Filing tax returns
Electronic Commerce Applications - 2
• Publishing
• Education
• Training of employees etc.
The Net looks for the following companies
i. To a cable companyii. To a software companyiii. To a big media conglomerateiv. To an entrepreneur
Electronic Commerce and Electronic Business
• C2C (customer to customer)• C2G (customer to Government)• G2G (Government to Government)• B2G (Business to Government)• B2P (Business to Peer)• P2P (Peer to Peer)• B2A (Business to Administration)• C2A (Customer to Administration)
Foundation of Electronic Commerce
• Collecting money from customers• Collecting money from business partners• Improving productivity of current processes• Developing & supporting new automated processes• Changing how you deal with existing customers• Changing how you deal with new customers
Electronic Commerce Development
• How many visitors you would like to have at your site?
• What messages you want them to get?• Have you decided to build a community?• Is the site a transaction site?• Are there customer support requirements?
Electronic Commerce goals V/S
Business goals
• E- commerce• Create customer
support database• Build security facility• Develop ‘vertical
interest’
• Business • Online customer
support function• Sell products online• Create community of
interested prospects
Electronic Commerce V/S
Traditional Commerce
• E – commerce involves• Information technology• Telecommunications technology• Business processes
Major segments of Electronic Commerce
• Inter- organisational (B2B)
• Intra – organisational (within business)
• Retail