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Lynn Dralle's terrific presentation on "Product Sourcing and Sales Strategies for Your Business on eBay" at the eBay Radio Party, June 23-24, 2010, at Paris Las Vegas.
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©2008. All Rights Reserved. http://www.RocketPlace.com
Product Sourcing & Sales Strategies
Lynn Dralle, PresidentThe Queen of Auctions
TheQueenofAuctions.com
©2008. All Rights Reserved. http://www.RocketPlace.com
Agenda
• Product Sourcing & Sales Strategies – CraigsList– Estate Sales/Garage Sales– Thrift Stores
©2008. All Rights Reserved. http://www.RocketPlace.com
The 100 Best Things I’ve Sold on eBay...Volumes 1, 2, 3 and 4
‘‘1010
©2008. All Rights Reserved. http://www.RocketPlace.com
Sourcing and Strategies for CraigsList
• Searching Website• Protocol • Negotiations• Sales Strategies• My Results at Auction • My Results from eBay Store
©2008. All Rights Reserved. http://www.RocketPlace.com
www.CraigsList.org
• Pick City• Key Word Searches• China• Flatware• Sterling• Collectibles• Books• Estate• Lots• Closeouts
• Search by Category
©2008. All Rights Reserved. http://www.RocketPlace.com
©2008. All Rights Reserved. http://www.RocketPlace.com
Keyword Search on CraigsList
©2008. All Rights Reserved. http://www.RocketPlace.com
CraigsList Protocol
• Call or Email First• Ask Questions• Prices• Patterns• Condition
• Make an appointment
• Do NOT Go Alone• Or Meet in a Public Place
Paid $400
©2008. All Rights Reserved. http://www.RocketPlace.com
CraigsList Negotiations
• Let Them Name the First Price
• Have Your Research Done
• Count the Pieces
Paid $200
©2008. All Rights Reserved. http://www.RocketPlace.com
CraigsList Sales Strategies
• Since You Typically Pay MoreA. List at Higher Starting Prices at Auction B. Try & Cover Your Initial Investment C. If it Doesn’t Sell at Auction-
Raise the Price and Wait for the Right Buyer in your eBay Store
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CraigsList Sales Strategies
KG Luneville France Pitcher
Fitz & Floyd Tureen
Lenox Cornucopia Bowl
$49.99 Auction
$99.99 Store
$49.99 Auction
$99.99 Store
$24.99 Auction
$79.99 Store
©2008. All Rights Reserved. http://www.RocketPlace.com
CraigsList Results- from Auction
Flow Blue C/S Iris Staffordshire Pitcher
Lenox Cabbage Bowl Roses Cake Plate
Started $49.99
Sold $49.99
Started $49.99
Sold $102.50
Started $49.99
Sold $49.99
Started $24.99
Sold $31.00
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CraigsList Results- from Store
Lenox Gold Cabbage Bowl
Lenox Tray
Price $19.99 each
Sold OBO
8 x $13.50= $108.00
Price $14.99
Sold $14.99
Total Recovered $356.47
Total Listed in
eBay Store
$2,837.80Grand Total$3,194.27
5.3 x
©2008. All Rights Reserved. http://www.RocketPlace.com
Sourcing from Garage & Estate Sales
1.Plan Your Route
2.Scan Quickly
3.Make a Pile
4.Sales Strategies
5.Results
©2008. All Rights Reserved. http://www.RocketPlace.com
Plan Your Route
• Check your local newspaper, Craigslist, and recycler
• Keywords to look for• Mark times and days• Plan route—know
your best areas• Get a GPS and use it!
©2008. All Rights Reserved. http://www.RocketPlace.com
Scan Quickly
• Drive-bys• Quality items—stay
and spend some time
• Priced too high and/or junk—leave
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Make a Pile
• Arrange for a staging area• Bring a friend or child• You can always edit later—
grab without being pushy• Negotiate for price
Paid
$76.00
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Garage & Estate Sales Sales Strategies
Since You Typically Pay Less
A.Start at $9.99 at Auction
B.Don’t Worry About Convering Your Initial Investment
C.If it Doesn’t Sell at Auction, Raise the Price in your eBay Store & Add OBO.
©2008. All Rights Reserved. http://www.RocketPlace.com
Garage & Estate Sales Results
Jovan After Shave Lamborghini Cologne
Faberge Soap on A Rope
Started $9.99
Sold $102.50
Started $24.99
Sold $26.51
Started $9.99
Sold $11.00
From Auction$282.50Total in
Store
$359.82Grand Total
$642.32
8.5x
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Sourcing and Strategies for Thrift Stores
1.Pick Your Favorite
2.Hit Them at Least Twice a Week
3.Do Your Research
4.Go to Housewares 1st
5.Sales Strategies
6.Results
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Pick Your Favorite Thrift Stores
• Check out all the ones in your town for a month
• Locally owned the best
• Stay away from ones with eBay divisions
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Hit Them at Least Twice a Week
• Have a plan/route• Work it into your
schedule• New merchandise
arrives by the minuteHuge Head
Vase
Paid: $10.00Sold: $39.99
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Do Your Research
• Be knowledgeable– Check signs at
front– Always see what is
on sale that day– Be patient and wait
for the right price– Mobile access on
your phone tocheck prices
Voila flatware
Paid: $87.50Sold: $600.00 +
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Go to Housewares First
• Skip the boutique• If they think it is
worth a lot—it isn’t• Most dealers will
head to the boutiquesection and will miss out on key finds
• Junk sells—coffee mugs, flatware, etc.
Lake TahoeStarbucks MugPaid: $3.00Sold: $55.01
Signed Venini VasePaid: $4.00 (non-boutique)
Sold: $365.00
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Thrift Stores Sales & Strategies
You Could Pay Nothing or a LOT.
1. Break it out into 1’s
2. Price at $9.99 for Auction when cheap
3. Price it at ½ of Replacements.com when expensive.
4. If it doesn’t sell, Raise price & move into your eBay store.
©2008. All Rights Reserved. http://www.RocketPlace.com
Thrift Store Results
American Atelier Bowls
Lenox Cake PlateMartini Plates
Started $9.99
Sold $9.99x2
Auction $49.99
Store $69.99Auction $9.99
Store $14.99 x 4
Sold at Auction$19.98
Priced in StorePriced in Store
$233.91$233.91
Grand Total
$253.89
8.5x
©2008. All Rights Reserved. http://www.RocketPlace.com
Summary
1.There is Always Merchandise to Buy
2.Pick the Best Sources in Your Area
3.Make a Seasonal Plan
4.Cover Investment When You Pay a Lot
5.Take Some Risks When You Don’t
©2008. All Rights Reserved. http://www.RocketPlace.com
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