Dissemination of Innovations

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Dissemination of Innovations

How Ideas & Knowledge SpreadsLIS 880 Knowledge Management

Session 2, Part II

Captain Cook & Scurvy

Captain James Lancaster gives crew 3 tsp. Lemon Juice Daily (1601)

Captain James Lind runs citrus trial in 1747

1795 years later British Navy orders citrus as part of sailors’ diet

Captain James Cook 1768 – 1780 using sauerkraut & good hygiene

Rogers’ Diffusion of Innovations

Rogers EM, Rogers E. Diffusion of Innovations, 5th Edition. 5th ed. Free Press; 2003.    

5 Factors of an Innovation Influencing Adoption

Relative Advantage

Compatibility

Complexity/Simplicity

Trialability

Observability

Is it possible to engineer ideas, knowledge, and/or information to speed adoption?

5 Stages of Adoption

Knowledge

Persuasion

Decision

Implementation

Confirmation

Wrapping It Up

This week: two different but similar concepts presented as “knowledge blocks” with multiple examples of how knowledge does or does not flow within a society/organization

Provides a practical introduction to the course

Donald Berwick article “dissects” an organization to view information/knowledge flow