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Discusses Rogers' theory of Dissemination of Innovations in the context of Knowledge Management
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Dissemination of Innovations
How Ideas & Knowledge SpreadsLIS 880 Knowledge Management
Session 2, Part II
Captain Cook & Scurvy
Captain James Lancaster gives crew 3 tsp. Lemon Juice Daily (1601)
Captain James Lind runs citrus trial in 1747
1795 years later British Navy orders citrus as part of sailors’ diet
Captain James Cook 1768 – 1780 using sauerkraut & good hygiene
Rogers’ Diffusion of Innovations
Rogers EM, Rogers E. Diffusion of Innovations, 5th Edition. 5th ed. Free Press; 2003.
5 Factors of an Innovation Influencing Adoption
Relative Advantage
Compatibility
Complexity/Simplicity
Trialability
Observability
Is it possible to engineer ideas, knowledge, and/or information to speed adoption?
5 Stages of Adoption
Knowledge
Persuasion
Decision
Implementation
Confirmation
Wrapping It Up
This week: two different but similar concepts presented as “knowledge blocks” with multiple examples of how knowledge does or does not flow within a society/organization
Provides a practical introduction to the course
Donald Berwick article “dissects” an organization to view information/knowledge flow