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TEK495 - Design & Innovation
Course introductionDESIGN & INNOVATION
TEK495
Ingo Rauth, Lisa Carlgren, Maria ElmquistSeptember 2, 2015
A big thank you, to people that provided us with feedback, input, hold lectures, commented on slides and contribute to an open community of knowledge and idea exchange around design thinking: Alisan Atvur, Jose
Berengueres, HPI School of Design Thinking - Potsdam, Jan Schmiedgen, Julien Mauroy, Kira Krämer, Stanford d.school, Steve D’Amico, and our students, colleagues and friends who provided us with input and
feedback.
TEK495 - Design & Innovation
WARM-UPImage source: mogulfiles.com
TEK495 - Design & Innovation
Agenda
▪ Course introduction▪ Introduction to visualizing & journaling▪ Introduction to Innovation
Lunch
▪ Wallet exercise (Project 1)▪ Recap Design Thinking, Design and Innovation▪ Introduction to reflection & presentation
* * 3
Introduction day
TEK495 - Design & Innovation 4
COURSE INTRODUCTION
1#
TEK495 - Design & Innovation
WARNING
▪ Frustration
▪ Heavy project work
▪ Ambiguity & Uncertainty
* * 5
#1 COURSE INTRODUCTION
Image source: https://betterleadership.wordpress.com/2010/02/05/the-valley-of-despair/
TEK495 - Design & Innovation * * 6
Image source: https://betterleadership.wordpress.com/2010/02/05/the-valley-of-despair/
TEK495 - Design & Innovation
HOW TO SURVIVE
▪ Trust the process
▪ Reflect
▪ Support each other
▪ Ask for help, we are here!
* * 7
#1 COURSE INTRODUCTION
Image source: wikimedia.org
TEK495 - Design & Innovation
THE 2015 TEAM
* * 8
#1 COURSE INTRODUCTION
INGO RauthPhD Candidateingo.rauth@chalmers.seCourse Lead & Lecturer
LISA CarlgrenAssistant Prof.lisa.carlgren@chalmers.seCourse Lead & Lecturer
MARIA ElmquistProf., Head of Departmentmaria.elmquist@chalmers.seCourse Examiner, Lecturer
FREDRIK GarneijEricsson ABTeaching Assistant
TEK495 - Design & Innovation
Course Aim
▪ Introduction to design thinking & innovation.
▪ Contrast the traditional linear view of problem solving to
working with wicked problems.
▪ Development of design & innovation related skills.
* * 9
#1 COURSE INTRODUCTION
TEK495 - Design & Innovation
Learning objectives
After the course students will be able to :
▪ explain the role of Design Thinking in Innovation.▪ describe the role and use ethnographic methods.▪ explain and apply data synthesis.▪ explain and use sketching as well as various prototyping
techniques. ▪ explain and use idea creation techniques.▪ recognize and improve their teamwork as well as their role
within a team. ▪ explain the importance of reflection in innovation.▪ use basic presentation techniques.
* * 10
#1 COURSE INTRODUCTION
TEK495 - Design & Innovation
How to develop skills?
* * 11
#1 COURSE INTRODUCTION
5% Lecturing
10% Reading
20% Audio/Visual
30% Demonstration
50% Discussion
75% Practice
95% Teach others
Passive Teaching Methods
Participatory Teaching Methods
Likely source: National Training Laboratories, clarification and further info
average retention rates
TEK495 - Design & Innovation
Participation is key!
* * 12
#1 COURSE INTRODUCTION
Doinghaving a concrete
experience
Observing and reflecting
on the experience
(Concluding and)Learning
forming an abstractconceptualization
Further references: Beckman, Berry (2007) Innovation as a Learning Process: Embedding Design Thinking,Owen (2007) Design Thinking - Notes on its nature and use
Trying out whatyou have learned
active engagement leading to experience
TEK495 - Design & Innovation
02.09.2015 10:00-17:00
▪ Course introduction ▪ Project 1 - Wallet exercise
07.09.2015 8:00-12:00
▪ Project 1 - Presentations ▪ Teamwork & how to make it work.
13
Overall Course Structure#1 COURSE INTRODUCTION
Project 1develop a mental
framework
TEK495 - Design & Innovation 14
TEK495 - Design & Innovation
09.09.2015 10:00-17:00Introduction - Project 2Ethnographic research & innovation (Kira)
14.09.2015 8:00-12:00Data synthesis and idea generation (Jan)
16.09.2015 10:00-17:00Prototyping, Testing and iteration (Julien)
21.09.2015 8:00-12:00Iteration & prototyping, storytelling & presentation.
23.09.2015 10:00-17:00Final presentation Project II in front of an expert committee and faculty.Introduction to Project III.
15
Project 2deepen your
understanding
Overall Course Structure#1 COURSE INTRODUCTION
TEK495 - Design & Innovation
28.09.2015 8:00-12:00Innovation project planning, introduction.Planning of the project III.
30.09, 5.10, 7.10, 14.10, 19.10 2015Project work & exchange with other teams
12.10.2015 8:00-12:00Business aspects of Innovation
21.10.2015 10-17:00Public presentations, project III - expert panel eval.
30.10.2015 13:00Deadline: project III docu., diaries, and hand-ins.
16
Overall Course Structure#1 COURSE INTRODUCTION
Project 3apply & practice
TEK495 - Design & Innovation 17
Overall Course Structure#1 COURSE INTRODUCTION
Project 1develop a mental
framework
Project 2deepen your
understanding
Project 3apply & practice
TEK495 - Design & Innovation
Individual diaries
▪ To learn from your experience by reflecting and learning from the experience.
▪ Use notebooks provided.▪ The diary has to be handed in on October 31
* * 18
#1 COURSE INTRODUCTION
TEK495 - Design & Innovation
Project documentation
▪ Purpose: to document your work in this course for future reference and application
▪ Guidelines in course syllabus.▪ Hand-in on the day of your presentation
▪ check PingPong!▪ Exception, hand-in 3 - 30th of October - one week
after the final presentation.
* Name | Title of Presentation * 19
#1 COURSE INTRODUCTION
TEK495 - Design & Innovation
Course literature
▪ There is no compulsory literature in this class, only optional readings.
▪ You are responsible to choose and prioritize – what will help your skill development the most?
* * 20
#1 COURSE INTRODUCTION
TEK495 - Design & Innovation
Examination
▪ Focused on the way you work!▪ Distribution of credits during course
– Projects 10+20+40 = 70 p– Individual diary = 15 p– Participation = 15 p
▪ Projects 2 will be assessed by expert committee▪ Projects 3 will be assessed by expert committee
& peers.
* * 21
#1 COURSE INTRODUCTION
TEK495 - Design & Innovation
In general
Hand-InsUnless indicated otherwise, due to 1h before course starts!
TimesWe always start at 8:00 on Mondays and 10:00 on Wednesdays.
AttendanceIf you can’t make it to a session, please let us know as soon as possible before the session. Send an email to ingo.rauth@chalmers.se orlisa.carlgren@chalmers.se.
We will provide you with an exercise you can do at home.
22
#1 COURSE INTRODUCTION
TEK495 - Design & Innovation
Course evaluation committee
Current team?
Do you accept this role?
Meetings
Meeting 1 - discussing student questions and inputs (½ hour)
Meeting 2 - course development: ideas, suggestions & improvements (½ hour)
Meeting 3 - final meeting: what was good & what can be improved?
23
#1 COURSE INTRODUCTION
TEK495 - Design & Innovation
BREAK
24
TEK495 - Design & Innovation 25
VISUALIZATION& JOURNALING
2#
TEK495 - Design & Innovation TEK495 - Design & Innovation
Video source: Sketcho Frenzy - The Basics of Visual Note-taking
2626
TEK495 - Design & Innovation 27
Sketching#2 Visualizing and Journaling
Who of you can draw?
Artist John Glover
TEK495 - Design & Innovation 28
Sketching#2 Visualizing and Journaling
the basics for:
diagramsobjectspeoplefaces
Let’s wake up your drawing skills!
Adapted from by Sketchnotes, Mike Rohde
TEK495 - Design & Innovation 29
Boxes & Connectors#2 Visualizing and Journaling
TEK495 - Design & Innovation 30
Objects#2 Visualizing and Journaling
Name 5 objects
TEK495 - Design & Innovation 31
People#2 Visualizing and Journaling
Adapted from Emily Shepard, Graphicdistillery.com & Jose Berengueres
TEK495 - Design & Innovation 32
Facial expressions#2 Visualizing and Journaling
Images by Lisa Carlgren
TEK495 - Design & Innovation 33
Add details#2 Visualizing and Journaling
Adapted from Emily Shepard, Graphicdistillery.com
TEK495 - Design & Innovation 34
Adapted from Emily Shepard, Graphicdistillery.com
Using the basic shapes
TEK495 - Design & Innovation 35
Mindmaps & text
Images by Lisa Carlgren
TEK495 - Design & Innovation 36
Examples
Images by Lisa Carlgren
TEK495 - Design & Innovation 37
Some tools
Images by Lisa Carlgren
TEK495 - Design & Innovation 38
Diaries from 2014
TEK495 - Design & Innovation 39
References & Inspiration#2 Visualizing and Journaling
How-toGetting started with Sketchnotes - article at Smash MagazineHow to work with text and layout, video.SF Sketchnote meetup - Slide Decks with tutorials on people, lettering ... Jose Berengueres Sketch thinking™
InspirationA collection of 143 Visuals, Doodles & Sketchnotes to inspireVideos showing how to sketchnote by Mike Rohde.
Books (not needed for this course)Sketchnotes by Mike Rohde
TEK495 - Design & Innovation 40
AN INTRODUCTIONTO INNOVATION
MARIA ELMQUIST
3#
TEK495 - Design & Innovation
Innovation
▪ Something that creates new value (for the customer or the producing firm) when it is implemented/reaches the market
▪ Ex-post definition▪ Process or outcome▪ Degree of newness
is ”in they eye of thebeholder”
*
Toyota PriusPeePoo
41
#3 Design & Innovation
TEK495 - Design & Innovation
Are these innovations?
*
iPhone5
42
#3 Design & Innovation
TEK495 - Design & Innovation
Types of “New”
▪ Market driven innovation – developing offerings based on analysis of market data
▪ Technology driven innovation – finding new uses for existing technology
▪ Customer/needs driven innovation – understanding the customer and his/her needs
Name | Title of Presentation * 43
#3 Design & Innovation
TEK495 - Design & Innovation
Types of “New”
▪ Market driven innovation – developing offerings based on analysis of market data
▪ Technology driven innovation – finding new uses for existing technology
▪ Customer/needs driven innovation – understanding the customer and his/her needs
* 44
#3 Design & Innovation
TEK495 - Design & Innovation
Innovation
▪ Innovation =/= Creativity▪ Creativity – generation of new ideas
▪ Innovation =/= R&D ▪ Research – creation of new knowledge (question is
know) ▪ Development – application of knowledge (spec. is
known)
▪ Innovation ▪ Both question and specification are unknown!
* 45
#3 Design & Innovation
TEK495 - Design & Innovation
In R&D projects…▪ …objectives are known▪ …the interactions between
functions are well defined▪ …the knowledge needed is known
in the beginning of the process▪ …evaluation and validation
methods are known.
#3 Design & Innovation
Intention
Orientation
Figeage des Hypothèses
Pré- Contrat
RVA
Pré-
exploratoireExploratoire
Préparatoire
Intensive innovation (4)R&D projects
Source: LeMasson et al 2006
46
TEK495 - Design & Innovation
In R&D projects▪ … objectives are known▪ … the interactions between functions
are well defined
▪ … the knowledge needed is known in the beginning of the process
▪ … evaluation and validation methods are known.
In Innovation
▪ … the objectives are developed or revisited
▪ … the interactions between functions are instable or revisited
▪ … the knowledge needed is not identified beforehand
▪ … evaluation and validation methods need to be developed
…
Intention
Orientation
Figeage des Hypothèses
Pré-contrat
RVA
Pré-exploratoir
e
Exploratoire
Préparatoire
’ ’ ’
R&D projects and innovation
Source: Le Masson et al 2006
47
#3 Design & Innovation
TEK495 - Design & Innovation
Why is innovation so difficult?
▪ Established processes are designed for repetition, risk reduction and predictability (to enable control)
▪ Short term results / Long term results▪ Focus lies on existing business and business model▪ Organizational structures often mirrors the dominant logic
of existing business▪ Innovation often related to customer value (not technology
development) – and many companies are technology driven
* 48
#3 Design & Innovation
TEK495 - Design & Innovation
Design and innovation
▪ Managing innovation (contrary to R&D) is about managing without knowing everything → it is wicked
▪ In Design – Different attitude to the problem – not assuming it is the
right one– Deep focus on understanding needs and include a
variety of perspectives/competencies– Process & mindset – learning (iterations and quick
prototyping) instead of optimizing ▪ There is a fit - innovation is all about design!
* 49
#3 Design & Innovation
TEK495 - Design & Innovation
Image by Naotake Murayama http://www.flickr.com/photos/12832970@N00/148028870/
50
TEK495 - Design & Innovation
Design Thinking approach to user-centered innovation
based on the way designers work
Empathize DefineIdeatePrototypeTest
Source:
Stanford University, d.school
Design Skills based on empirical studies of
designers by Nigel Cross
EvaluatingFormulatingMovingRepresentingReflecting
Source:
Cross, 2011
51
Design and innovation#3 Design & Innovation
The Innovator’s DNAskills that innovative and creativeentrepreneurs need to develop
Questioning (What if)ObservingAssociatingNetworkingExperimenting
Source:
Dyer, Gergersen & Christensen, 2009
TEK495 - Design & Innovation
References
▪ Tidd and Bessant, 2009, Innovation - what it is and why it matters in Tidd and Bessant Managing Innovation, pp 3-51
▪ Boland, R.J. & Collopy, F., 2004. Managing as Designing, Stanford Business Books.
▪ Dyer, Gregersen, Christensen, 2009, The innovator’s DNA, Harvard Business Review, 2009, Dec.
▪ Cross, N. (2011). Design Thinking: Understanding How Designers Think and Work. Berg Publishers.
▪ Tschimel, K. (2012) Design Thinking as an effective Toolkit for Innovation
52
#3 Design & Innovation
TEK495 - Design & Innovation 53
LUNCH
TEK495 - Design & Innovation 54
PROJECT 14#
TEK495 - Design & Innovation
WALLET. EXERCISE.
Picture by:Ingo Rauth
TEK495 - Design & Innovation
Sketch your dream wallet#4 PROJECT 1, The Wallet Exercise
56
TEK495 - Design & Innovation
Design Thinking Process#4 PROJECT 1, The Wallet Exercise
57
Source: Stanford University, d.school
TEK495 - Design & Innovation
Design Thinking Process#4 PROJECT 1, The Wallet Exercise
58
divergent th
inking
convergent thinking
Adapted from: Stanford University, d.school, Design Council UK
improved concept
PROTOTYPE & TEST
explore the problem redefine the problem idea generation
develop & learn about ideas & problems
improved problem understanding
EMPHASIZE DEFINE IDEATEdata
clus
tere
d da
ta (i
nfor
mat
ion)
insi
ghts
idea
s
filte
r ide
as
PROTOTYPE
explore the problem redefine the problem idea generation
develop & learn about ideas & problems
improved problem understanding
EMPHASIZE DEFINE IDEATEdata
clus
tere
d da
ta (i
nfor
mat
ion)
insi
ghts
idea
s
PROTOTYPE
explore the problem redefine the problem idea generation
improved problem understanding
EMPHASIZE DEFINE IDEATEdata
clus
tere
d da
ta (i
nfor
mat
ion)
insi
ghts
idea
s
PROTOTYPEIDEATE PROTOTYPE & TESTEMPATHIZE DEFINE IDEATE
TEK495 - Design & Innovation
Design Thinking Process#4 PROJECT 1, The Wallet Exercise
59
improved concept
PROTOTYPE & TEST
explore the problem redefine the problem idea generation
develop & learn about ideas & problems
improved problem understanding
EMPHASIZE DEFINE IDEATEdata
clus
tere
d da
ta (i
nfor
mat
ion)
insi
ghts
idea
s
filte
r ide
as
explore the problem redefine the problem
improved problem understanding
EMPHASIZE DEFINEdata
clus
tere
d da
ta (i
nfor
mat
ion)
insi
ghts
PROTOTYPE
explore the problem
EMPATHIZE IDEATEdata
TEK495 - Design & Innovation
Design Thinking Process#4 PROJECT 1, The Wallet Exercise
60
PROTOTYPE
explore the problem redefine the problem
improved problem understanding
EMPATHIZE DEFINE IDEATEdata
clus
tere
d da
ta (i
nfor
mat
ion)
insi
ghts
PROTOTYPEIDEATE PROTOTYPE & TESTEMPHASIZE DEFINE IDEATE
TEK495 - Design & Innovation
Design Thinking Process#4 PROJECT 1, The Wallet Exercise
61
PROTOTYPE
explore the problem redefine the problem idea generation
improved problem understanding
EMPATHIZE DEFINE IDEATEdata
clus
tere
d da
ta (i
nfor
mat
ion)
insi
ghts
idea
s
TEK495 - Design & Innovation
Design Thinking Process#4 PROJECT 1, The Wallet Exercise
62
PROTOTYPE
explore the problem redefine the problem idea generation
develop & learn about ideas & problems
improved problem understanding
EMPATHIZE DEFINE IDEATEdata
clus
tere
d da
ta (i
nfor
mat
ion)
insi
ghts
idea
s
PROTOTYPEIDEATE
TEK495 - Design & Innovation
Design Thinking Process#4 PROJECT 1, The Wallet Exercise
63
improved concept
PROTOTYPE & TEST
explore the problem redefine the problem idea generation
develop & learn about ideas & problems
improved problem understanding
EMPATHIZE DEFINE IDEATEdata
clus
tere
d da
ta (i
nfor
mat
ion)
insi
ghts
idea
s
filte
r ide
as
PROTOTYPE
improved problem understanding
DEFINE IDEATE
insi
ghts
PROTOTYPE
explore the problem
EMPHASIZE IDEATEdata PROTOTYPEIDEATE PROTOTYPE & TESTEMPHASIZE DEFINE IDEATE
TEK495 - Design & Innovation
References
Miniguide to the design thinking process (d.school)Wallet exercise by d.school Stanford- instructions & methodsTeaching tips (video) http://vimeo.com/33690707
Video of a class taught at Sanford d.school
EXTENSION: To show the difference between people’s assumption and user centered innovation, ask students to make a drawing of their dream wallet. In the end, make them compare the wallet that has been design for them and the wallet they created. Let them reflect about the difference in front of the group, showing both designs.
64
#4 PROJECT 1, The Wallet Exercise
TEK495 - Design & Innovation
BREAK
65
TEK495 - Design & Innovation 66
DESIGN THINKINGORIGINS
5#
TEK495 - Design & Innovation
DESIGN?#5 Design Thinking Origins
67
TEK495 - Design & Innovation
graphic design
product design
behavioral design
circuit board design
service design
organizational design
? ?
DESIGN?#5 Design Thinking Origins
68
TEK495 - Design & Innovation
graphic design
product design
behavioral design
circuit board design
service design
organizational design
something artificial the verb design
DESIGN?#5 Design Thinking Origins
69
TEK495 - Design & Innovation
“design has no subject matter of its own apart from what a designer conceives it to be … potentially universal in scope as because design thinking may be applied to any area of human
experience. But in the process of application, the designer must discover or invent a particular subject out of the problems and
issues of specific circumstances.”
DESIGN?
Source: Karen Christensen interview with Jeffrey Conklin (2007) Building shared understanding of wicked problems.
70
#5 Design Thinking Origins
TEK495 - Design & Innovation 71
1960’s 1970’s 1980’s 1990’s
1969Herbert SimonScience of the Artificial
1980Brian Lawson
How Designers Think
1983Donald SchönThe reflective Practitioner
1987Peter G. RoweDesign Thinking
1992Richard BuchananWicked Problems in Design Thinking
2000’s
2001Nigel CrossDesignerly Ways of Knowing
Research DiscourseDesign Thinking Origins
Scho
larly
dis
cour
sein
vest
igat
ing
how
de
sign
ers
thin
k &
wor
k
Adapted from Hasso & Laaksi (2011) and Johansson-Sköldberg, Woodilla and Çetinkaya (2014)
TEK495 - Design & Innovation TEK495 - Design & Innovation
Source: The Deep Dive, NBC Nightline documentary on youtube
7272
TEK495 - Design & Innovation 73
1960’s 1970’s 1980’s 1990’s
1969Herbert SimonScience of the Artificial
1980Brian Lawson
How Designers Think
1983Donald SchönThe reflective Practitioner
1987Peter G. RoweDesign Thinking
1992Richard BuchananWicked Problems in Design Thinking
2000’s
2001Nigel CrossDesignerly Ways of Knowing
Two discoursesDesign Thinking Origins
2001Tom Kelley (IDEO)The art of Innovation
2006David Dunne & Roger MartinDesign Thinking & How itwill change management education
Scho
larly
dis
cour
sein
vest
igat
ing
how
de
sign
ers
thin
k &
wor
k
Prac
tice
base
d di
scou
rsed
Adapted from Hasso & Laaksi (2011) and Johansson-Sköldberg, Woodilla and Çetinkaya (2014)
TEK495 - Design & Innovation 74Source: Stanfrd d.school
2006 d.school atStanford University.
TEK495 - Design & Innovation 75
1960’s 1970’s 1980’s 1990’s
1969Herbert SimonScience of the Artificial
1980Brian Lawson
How Designers Think
1983Donald SchönThe reflective Practitioner
1987Peter G. RoweDesign Thinking
1992Richard BuchananWicked Problems in Design Thinking
2000’s
2008Tim Brown (IDEO)Design Thinking
2001Nigel CrossDesignerly Ways of Knowing
Two discoursesDesign Thinking Origins
2001Tom Kelley (IDEO)The art of Innovation
2006David Dunne & Roger MartinDesign Thinking & How itwill change management education
Scho
larly
dis
cour
sein
vest
igat
ing
how
de
sign
ers
thin
k &
wor
k
Prac
tice
base
d di
scou
rsed
Adapted from Hasso & Laaksi (2011) and Johansson-Sköldberg, Woodilla and Çetinkaya (2014)
TEK495 - Design & Innovation
Image by Naotake Murayama http://www.flickr.com/photos/12832970@N00/148028870/
Design Thinking!
76
TEK495 - Design & Innovation
Why Design Thinking?
A discipline, approach a method ... “to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”
Source: Brown, T. (2008) Design Thinking. Harvard Business Review.
77
#5 Design Thinking Origins
TEK495 - Design & Innovation
“One approach to user-centeredinnovation based on theway designers (at IDEO) work.”
Design thinking
78
#5 Design Thinking Origins
TEK495 - Design & Innovation 79
Guiding principles (mindsets)#5 Design Thinking Origins
human centeredproblem framingbias towards actionprototypeexperimentdiversity (teamwork)be mindful of the process
Adapted from: Stanford d.schoolCarlgren, Elmquist, Rauth (2015) Framing Design Thinking in Practice.
TEK495 - Design & Innovation 80
Enacted through practices#5 Design Thinking Origins
D.School Potsdam, Germany
d.school, Stanford University, U.S.
Darden School of Management, Virginia, U.S.
Tim Brown (2008) Design Thinking, Harvard Business Review.
TEK495 - Design & Innovation 81
Supported by techniques#5 Design Thinking Origins
Principle:User Centeredness, human centered, problem framingbias towards action, prototype, experiment, diversity(teamwork), be mindful of the process
Practice:Empathize,...
TechniquesInterviews, Observation, Immersion etc.Source: Carlgren, Elmquist, Rauth (2015) Framing design thinking: The concept in idea and enactment forthcoming in
Journal of Creativity Management and Innovation.,
TEK495 - Design & Innovation
● Influences a firm’s capabilities to innovate (Carlgren, 2013) & learn (Beckman & Barry 2007)
● Practitioner claim it, reduces development time, better ideas, better collaboration across company functions (Carlgren, Elmquist, Rauth, 2013)
● Reduces cognitive biases such as “Egocentric empathy gap” (projecting on ideas onto others) - mitigates risks of failing at the market (Liedka, 2014).
● Increases creative confidence (Kelley & Kelley 2014)...
Why Design Thinking?
82
#5 Design Thinking Origins
TEK495 - Design & Innovation
airbnbAudiBMWCitrixCoca ColaDeutsche BankDeutsche TelekomGE HealthcareIntuit
Who says they are using it?
83
#5 Design Thinking Origins
JetBlueKaiser PermanenteMayo ClinicMETRO GroupP&GPanasonicSAPSiemensVolkswagen...
Identified based on publications in business press and published case studies. See references.
TEK495 - Design & Innovation TEK495 - Design & Innovation 84
#5 Design Thinking in industryGE
Video: Pittsburg Chidrens Hosptial Makes Visits Fun for Kids
84
TEK495 - Design & Innovation 85
KAISERPERMANENTE#5 Design Thinking in industry
Video source: Kaiser Permanente - Design Thinking 101
TEK495 - Design & Innovation TEK495 - Design & Innovation 86
Video: Bill Burnett - designing your life
86
Designing your life?!
TEK495 - Design & Innovation
Additional References & Resources
Case Studies▪ This is design thinking - Case study archive▪ Design thinking in IT - Intuit’s CEO on building a Design-Driven Company▪ Design thinking in healthcare:
▪ Kaiser Permanente's innovation on the Front Lines▪ Mayo Clinic Design Thinking in Health Care
▪ Customer centric workshop at Coca Cola (video)▪ Design Thinking in Fast Food industry: Case video on Chick-fil-A▪ Design Thinking at Deutsche Bank, working with Student Teams (video) ▪ Design thinking at Citrix
Organizations & Institutions:▪ Stanford d.school, Palo Alto (CA,USA) / Video on design thinking▪ IDEO a design and innovation consultancy firm▪ Designkit.org webpage with tools and case studies ▪ Design Works at Rotman School of Management, Toronto (Canada)
87
#5 Design Thinking Origins
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BREAK
88
TEK495 - Design & Innovation 89
REFLECTION &PRESENTATION
6#
TEK495 - Design & Innovation 90
“No matter how talented and successful you are, you will make mistakes. You
will develop bad habits. ...I have learned that a key characteristic of highly
successful leaders is not that they figure out how to always stay on course, but
that they develop techniques to help them recognize a deteriorating situation and
get back on track as quickly as possible.”
Robert S. Kaplan
TEK495 - Design & Innovation 91
What is reflection?#6 PRESENTATION AND REFLECTION
TEK495 - Design & Innovation 92
What is a reflection?#6 PRESENTATION AND REFLECTION
Today, I contributed to my team’s success.
TEK495 - Design & Innovation 93
What is a reflection?#6 PRESENTATION AND REFLECTION
I contributed to my team’s success.….by encouraging a shy student to speak about his point of view which led to a breakthrough idea.
TEK495 - Design & Innovation 94
What is a reflection?#6 PRESENTATION AND REFLECTION
I contributed to my team’s success.….by encouraging a shy student to speak about his point of view which led to a breakthrough idea.
I think that we all have different characteristics and some people might be a bit more shy, holding them back. This might have to do with the way the team works. I feel that many of us a quite outspoken and easy going, however this might be intimidating.
TEK495 - Design & Innovation 95
What is a reflection?#6 PRESENTATION AND REFLECTION
REPORT OF AN OBSERVATION
I contributed to my team’s success.….by encouraging a shy student to speak about his point of view which led to a breakthrough idea.
I think that we all have different characteristics and some people might be a bit more shy, holding them back. This might have to do with the way the team works. I feel that many of us a quite outspoken and easy going, however this might be intimidating.
SOMETHING YOU LEARNED BY THINKING ABOUT YOUR EXPERIENCE
TEK495 - Design & Innovation 96
Journaling, how to?#6 PRESENTATION AND REFLECTION
Unstructured vs. structured (prompting question guide)
AWARENES
● What have I learned today?
● What have I experienced today (problematic or great)?
EVALUATION
● Am I making progress in my development?
● Am I on the right track?● What obstacles have I
encountered?● What does this
experience tell me about myself?
REGULATION
● How can I get more out of my course experience?
● How can I remove those obstacles?
● How am I living the most of myself?
TEK495 - Design & Innovation 97
Why reflect?#6 PRESENTATION AND REFLECTION
▪ to make you think through your experiences▪ think about your role (good & bad)▪ think about your progress (good & bad)▪ find out how it connects to your future, past and ambitions▪ find ways to improve and try them next time
TEK495 - Design & Innovation
Participation is key!
* * 98
#1 COURSE INTRODUCTION
Doinghaving a concrete
experience
Observing and reflecting
on the experience
(Concluding and)Learning
forming an abstractconceptualization
Trying out whatyou have learned
active engagement leading to experience
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TEK495 - Design & Innovation 99
Project presentation#6 PRESENTATION AND REFLECTION
Challenge?
Aka. what is the project about.
Who is the user that you are solving for?
Twitter message.
Process?
What did you do to solve the problem?
What did you find out (main insights)?
Document with pictures!
Solution?
Image(s)!How does it address theproblem?
Proj. 1: incl. image of self drawn solution next to it!
Submission requirements:● 3 pages max, simple design● Use visuals● Use 18pt font● Deliver as PDF (landscape)● For a layman audience
● 140 character twitter message. Example: The receipt collector’s wallet for busy lunch time waiters.
TEK495 - Design & Innovation 100
Hand-ins#6 PRESENTATION AND REFLECTION
a. Journal i. Answer one awareness, evaluation and regulation
question (around 2 pages)b. Project documentation
i. Produce a 3 page PDFTipp: Sketch all slides (just content) then make them look nice.
Deadline, your choice, but before next Monday 7AM?▪ Take your phones out and open your calendar!▪ Block 30 min to go through your notes reflect.▪ Block 2 hours to do the project documentation.
TEK495 - Design & Innovation
Additional References & Resources
Reflection▪ Di Stefano, Gino, Pisano, Staats (2015) Learning by Thinking:
Overcoming the Bias for Action through Reflection▪ Kaplan (2007) What to Ask the Person in the Mirror▪ Hubbs, Brand (2005) The Paper Mirror: Understanding
Reflective Journaling▪ Donald A. Schön (1983) The Reflective Practitioner▪ Donald A. Schön (1987) Educating the Reflective Practitioner▪ Faculty at Northern Illinois University, Reflective Journals and
Learning Logs ▪ The pain journal (video) - How to grow as an innovation
professional by Alisan Atvur
101
#6 PRESENTATION AND REFLECTION
TEK495 - Design & Innovation 102
“FAIL EARLY,SUCCEED SOONER”
Heard at IDEO, Stanford d.school
TEK495 - Design & Innovation 103
Slide/Exercise Time Material Facilitator
Prepare Print: wallet exercise sheetsBring: Prototyping material, adapter, backup sound, laptop, notebooks for students
All
Warm-up 15 min none all
Course Intro 5-25 20 min Syllabus Printouts Ingo
Coffee break 15 min none
Visualization / sketchnotes max 30 min (total)Video 3 min; Reflect on why 3minBasic intro 3 min; Boxes 3 minobjects 5 min; people 5 minexpression 3 min;
marker, whiteboard Lisa leadIngo sidekick
Design & Innovation (36-48) 25 min none Maria
LUNCH
Wallet 120 min Prototyping material, print outs Lisa, Ingo
Coffee Break 15 min
Design Thinking Origins & Examples 15 min / sketch mindsets 5 min Post-Its Ingo
Coffee Break
Reflection & Presentation 10 + 7 min Ingo
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