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Roseyati Yaakub
Senior Dietitian
Community Nutrition Division,
MoH Brunei Darussalam
Email: rbhy123@brunet.bn
1/7/2011 1Nutrition Labeling, Claims & Communication Strategies for the
Consumers, Kuala Lumpur
20-21/09/10
Brunei Scenario…..
- relies heavily on imported food including
raw materials
- small food industries producing small - small food industries producing small
producer of meat, fish-related products, dried
local delicacies
- who are the food control agencies??
1/7/2011 2Nutrition Labeling, Claims & Communication Strategies for the
Consumers, Kuala Lumpur
20-21/09/10
MINISTRY OF HEALTH
FOOD CONTROL
- Department of Health Services
- Department of Scientific Services
FOOD CONTROL
MINISTRY OF INDUSTRY
PRIMARY RESOURCES - Department of Agriculture
- Department of Fisheries
- Brunei Industrial Development Authority
MINISTRY OF HOME
AFFAIRS
- Municipal Boards
- District Offices
The Public Health (FOOD)
Regulations (R1 Chapter 182)
Note:- available through MoH
Website: www.moh.gov.bn
1/7/2011
4
Nutrition Labeling, Claims & Communication Strategies for the
Consumers, Kuala Lumpur
20-21/09/10
Enforced on 01st January, 2001
Part IV
GENERAL PROVISIONS
Regulation 13: ‘Nutrition Information Panel’
13 (1) : ‘No label shall contain any nutrition claim
unless it also includes a nutrition information panel
1/7/2011 5Nutrition Labeling, Claims & Communication
Strategies for the Consumers, Kuala Lumpur
20-21/09/10
unless it also includes a nutrition information panel
in the form specified in the Fourth Schedule or
in such other similar form as may be approved by
the Director, specifying the energy value,
the amounts of protein, carbohydrates, fat and
the amount of any other nutrients for which a
nutrition claim is made in respect of the food’
What is a Nutrition Information Panel According to
Fourth Schedule of Regulations 13 ?
FORM FOR NUTRITION INFORMATION PANEL:
NUTRITION INFORMATION
Servings per package (here insert no of servings)
Serving Size: (here insert the serving size)
1/7/2011 6Nutrition Labeling, Claims & Communication
Strategies for the Consumers, Kuala Lumpur
20-21/09/10
Serving Size: (here insert the serving size)
Per serving* or Per 100g (or 100ml)
Energy kcal, KJ or both kcal, KJ or both
Protein g g
Fat g g
Carbohydrate g g(here insert the nutrients for which
Nutrition claims are made or any other
Nutrients to be declared)**
13 (3) : ’For the purpose of these Regulations, “nutrition claim” means a
representation that suggests or implies that a food has a nutritive property,
whether general or specific and whether expressed affirmatively or negatively,
and includes reference to –
(a) energy
(b) salt, sodium or potassium;
(c) amino acids, carbohydrate, cholesterol, fat, fatty acids, fibre, protein, starch or (c) amino acids, carbohydrate, cholesterol, fat, fatty acids, fibre, protein, starch or
sugars; or
(d) any other nutrients,
But does not include a statement of ingredients or a declaration or claim relating
to a vitamin or mineral
**differs from Codex Nutrition & Health Claims which include vitamins &
minerals
Part IV
GENERAL PROVISIONS
Regulation 14 : ‘Misleading Statements’
14(1): ‘…..No food should be described /presented in manner that is false, misleading
indicating its nature/character in any respect’
14(2): ‘..no food to be described as ‘pure’ or any word of the same significance unless the food
is free from other added substances………’
14 (3): ‘no therapeutic claims or prophylactic action claims on any food’
14 (4): ‘no claims which could be interpreted as advice of a medical nature from any persons
whatsoever’
14 (5): ‘no implications that a food will prevent, alleviate or cure any disease/condition’
14 (6): ‘no words implying that health or an improved physical condition may be achieved by
consuming any food’
14 (7): ‘no claims or suggestion re. a food is a source of energy ‘
Part IV
GENERAL PROVISIONS
Regulation 14 : ‘Misleading Statements’
14(8)): ‘No claim or suggestion that a food is a source of protein
14 (9a): ‘No claims on the absence of beef or pork or lard or added
alcohol, if the food does not contain such ingredients’alcohol, if the food does not contain such ingredients’
14 (9b): ‘ No claims on the absence of any food additive or nutrient
supplement which is prohibited by the Regulations’
Part IV
GENERAL PROVISIONS
Regulation 16 :
‘Claims as to the presence of vitamins & minerals’
16(1): ‘No claims/implications based on the presence of vitamin &
mineral in a food shall be made on the label unless reference quantity
as laid down in Table II contains at least one-sixth of the daily
allowance as laid down in Table I for the relevant vitamin or mineralallowance as laid down in Table I for the relevant vitamin or mineral
16 (2): ‘No claims that any food is enriched, fortified, vitaminised or in
any way imply that the food is a source of one or more vitamins or
minerals unless the reference quantity contains not less than one half
of the daily allowance as laid down in Table I.
Note: Table I and II refer to copies of The Public Health (FOOD)
Regulations (R1 Chapter 182)
Other Provisons Governing Labeling requirements for
individual food items:
e.g.
� milk & milk products
� special purpose foods e.g. low-calorie food, diabetic food,
� infant formulae
� fish and fish products
� food flour, bakery and cereal products
� edible fats & oils
�Launched in Nov,2004
�MoH approved logo for
Healthier Food Products
�Applications to Director
General of Health services +
product samplesproduct samples
�No charges
�Presently cooking oils
(all imported) only
�Approved cooking oil suppliers
allowed to print logos
�To review regulations…in line with international
standards and requirements
�To strengthen enforcement
�Human resource recruitment
Challenges:
�Heavy reliance on imported foods
�Small cottage industries encouraged & multiplying
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