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RoseyatiYaakub Senior Dietitian Community Nutrition Division, MoH Brunei Darussalam Email: [email protected] 1/7/2011 1 Nutrition Labeling, Claims & Communication Strategies for the Consumers, Kuala Lumpur 20-21/09/10

Current status of nutrition & health claims in brunei

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Page 1: Current status of nutrition & health claims in brunei

Roseyati Yaakub

Senior Dietitian

Community Nutrition Division,

MoH Brunei Darussalam

Email: [email protected]

1/7/2011 1Nutrition Labeling, Claims & Communication Strategies for the

Consumers, Kuala Lumpur

20-21/09/10

Page 2: Current status of nutrition & health claims in brunei

Brunei Scenario…..

- relies heavily on imported food including

raw materials

- small food industries producing small - small food industries producing small

producer of meat, fish-related products, dried

local delicacies

- who are the food control agencies??

1/7/2011 2Nutrition Labeling, Claims & Communication Strategies for the

Consumers, Kuala Lumpur

20-21/09/10

Page 3: Current status of nutrition & health claims in brunei

MINISTRY OF HEALTH

FOOD CONTROL

- Department of Health Services

- Department of Scientific Services

FOOD CONTROL

MINISTRY OF INDUSTRY

PRIMARY RESOURCES - Department of Agriculture

- Department of Fisheries

- Brunei Industrial Development Authority

MINISTRY OF HOME

AFFAIRS

- Municipal Boards

- District Offices

Page 4: Current status of nutrition & health claims in brunei

The Public Health (FOOD)

Regulations (R1 Chapter 182)

Note:- available through MoH

Website: www.moh.gov.bn

1/7/2011

4

Nutrition Labeling, Claims & Communication Strategies for the

Consumers, Kuala Lumpur

20-21/09/10

Enforced on 01st January, 2001

Page 5: Current status of nutrition & health claims in brunei

Part IV

GENERAL PROVISIONS

Regulation 13: ‘Nutrition Information Panel’

13 (1) : ‘No label shall contain any nutrition claim

unless it also includes a nutrition information panel

1/7/2011 5Nutrition Labeling, Claims & Communication

Strategies for the Consumers, Kuala Lumpur

20-21/09/10

unless it also includes a nutrition information panel

in the form specified in the Fourth Schedule or

in such other similar form as may be approved by

the Director, specifying the energy value,

the amounts of protein, carbohydrates, fat and

the amount of any other nutrients for which a

nutrition claim is made in respect of the food’

Page 6: Current status of nutrition & health claims in brunei

What is a Nutrition Information Panel According to

Fourth Schedule of Regulations 13 ?

FORM FOR NUTRITION INFORMATION PANEL:

NUTRITION INFORMATION

Servings per package (here insert no of servings)

Serving Size: (here insert the serving size)

1/7/2011 6Nutrition Labeling, Claims & Communication

Strategies for the Consumers, Kuala Lumpur

20-21/09/10

Serving Size: (here insert the serving size)

Per serving* or Per 100g (or 100ml)

Energy kcal, KJ or both kcal, KJ or both

Protein g g

Fat g g

Carbohydrate g g(here insert the nutrients for which

Nutrition claims are made or any other

Nutrients to be declared)**

Page 7: Current status of nutrition & health claims in brunei

13 (3) : ’For the purpose of these Regulations, “nutrition claim” means a

representation that suggests or implies that a food has a nutritive property,

whether general or specific and whether expressed affirmatively or negatively,

and includes reference to –

(a) energy

(b) salt, sodium or potassium;

(c) amino acids, carbohydrate, cholesterol, fat, fatty acids, fibre, protein, starch or (c) amino acids, carbohydrate, cholesterol, fat, fatty acids, fibre, protein, starch or

sugars; or

(d) any other nutrients,

But does not include a statement of ingredients or a declaration or claim relating

to a vitamin or mineral

**differs from Codex Nutrition & Health Claims which include vitamins &

minerals

Page 8: Current status of nutrition & health claims in brunei

Part IV

GENERAL PROVISIONS

Regulation 14 : ‘Misleading Statements’

14(1): ‘…..No food should be described /presented in manner that is false, misleading

indicating its nature/character in any respect’

14(2): ‘..no food to be described as ‘pure’ or any word of the same significance unless the food

is free from other added substances………’

14 (3): ‘no therapeutic claims or prophylactic action claims on any food’

14 (4): ‘no claims which could be interpreted as advice of a medical nature from any persons

whatsoever’

14 (5): ‘no implications that a food will prevent, alleviate or cure any disease/condition’

14 (6): ‘no words implying that health or an improved physical condition may be achieved by

consuming any food’

14 (7): ‘no claims or suggestion re. a food is a source of energy ‘

Page 9: Current status of nutrition & health claims in brunei

Part IV

GENERAL PROVISIONS

Regulation 14 : ‘Misleading Statements’

14(8)): ‘No claim or suggestion that a food is a source of protein

14 (9a): ‘No claims on the absence of beef or pork or lard or added

alcohol, if the food does not contain such ingredients’alcohol, if the food does not contain such ingredients’

14 (9b): ‘ No claims on the absence of any food additive or nutrient

supplement which is prohibited by the Regulations’

Page 10: Current status of nutrition & health claims in brunei

Part IV

GENERAL PROVISIONS

Regulation 16 :

‘Claims as to the presence of vitamins & minerals’

16(1): ‘No claims/implications based on the presence of vitamin &

mineral in a food shall be made on the label unless reference quantity

as laid down in Table II contains at least one-sixth of the daily

allowance as laid down in Table I for the relevant vitamin or mineralallowance as laid down in Table I for the relevant vitamin or mineral

16 (2): ‘No claims that any food is enriched, fortified, vitaminised or in

any way imply that the food is a source of one or more vitamins or

minerals unless the reference quantity contains not less than one half

of the daily allowance as laid down in Table I.

Note: Table I and II refer to copies of The Public Health (FOOD)

Regulations (R1 Chapter 182)

Page 11: Current status of nutrition & health claims in brunei

Other Provisons Governing Labeling requirements for

individual food items:

e.g.

� milk & milk products

� special purpose foods e.g. low-calorie food, diabetic food,

� infant formulae

� fish and fish products

� food flour, bakery and cereal products

� edible fats & oils

Page 12: Current status of nutrition & health claims in brunei

�Launched in Nov,2004

�MoH approved logo for

Healthier Food Products

�Applications to Director

General of Health services +

product samplesproduct samples

�No charges

�Presently cooking oils

(all imported) only

�Approved cooking oil suppliers

allowed to print logos

Page 13: Current status of nutrition & health claims in brunei

�To review regulations…in line with international

standards and requirements

�To strengthen enforcement

�Human resource recruitment

Challenges:

�Heavy reliance on imported foods

�Small cottage industries encouraged & multiplying

Page 14: Current status of nutrition & health claims in brunei