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Report about culture and cross-cultural influences for a media audience analysis class.
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CULTURALCROSS-CULTURAL
AND
I N F L U E N C E S
ALEXA ARABEJOBroadcast Audience Studies
The meanings that are shared by most people in a social group.
SOCIAL CLASSES
beliefs, attitudes, goals, values behavior, customs, norms social and physical environment
the cultural meaning of concepts.
The goal is to
beliefs, attitudes, goals, values behavior, customs, norms
social and physical environment
Emotional Responses Cognitions
Behaviors
ETHNOGRAPHIC FIELDWORK
MEASURES
seek to acquire cultural meanings in products in order to
a desirable personal identity or self-concept.
Is seen as a FUNNEL through which cultural meaning is poured into consumer goods.
1. Defined Culture 2. Content of Culture 3. Culture and the Consumers 4. Defined Cross-Cultural 5. International Marketing Strategies
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