Creative methodology6:26

Creative Methodology & Thesis Topics

Jessica KincerDirected Research Summer 2013

Tom Klinkowstein

WHAT IF...?

RESEARCH

PAST INSPIRATION

AM I....?LET IT GO

ANOTHER POINT OF VIEW

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 1

What if....was possible?

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 2

Research using all resources available to me.

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 3

Draw inspiration from relevant past experiences

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 4

Examine what prior experience has revealed to be successful or unsuccessful

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 5

Pause research and allow for spontaneous idea development

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 6

Get other points of view

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- RESTORATION

I am studying an early social media brand because I want to see if they can regain their popularity in order to see if it would have been more practical just to launch as a new brand.Potential practical application- Gaining knowledge in whether brand is more significant than product

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Fairy Tales

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Fairy TalesI am studying fairy tales because I want to see how they are constantly being retold with a new vision in order to see why we are drawn to retell these stories and make them new again.Potential practical application- Readers will have a fuller awareness of the cultural significance of fairy tales.

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Competition

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” - Steve Jobs

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Competition

I am studying the marketing strategies of a popular computer brand because I want to see what makes them so effective and successful in order to see if these strategies would be just as effective for other companies. Potential practical application- Formularization of strong marketing strategies.