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Just like any marketing program or campaign, you need a plan to make your content sticky, relevant, striking, and effective with very strong impact. With the amount of information at your customers’ disposal, it is important than ever to provide useful and engaging content that stands apart from your competitors. Learn how to develop a fool-proof and effective plan for managing and creating your content. What Will You Learn? A step-by-step approach for creating a plan for your content marketing efforts How to conduct a content audit How to implement your plan so that it runs like a well-oiled content machine - How To Develop Killer Content Plan - Story Telling and Development - Use of Videos, Blogs, PR Articles - Case Studies - Tips and Techniques
Citation preview
TrueLogic Online Solutions Inc.
Case Studies
March 21, 2013
Content Marketing
Consumer PowerCompetition & Communication
Two Way Conversation
Content CreationIn order to produce a wide range of valuable content regularly, everyone in the organization should be encouraged to contribute to content creation. Highlight the core competencies of employees by allowing them to become subject matter experts. Let them showcase their skills, proficiency, and capabilities.
Set aside the notion that only writers can write (or that writing is the majority of the type of content you should be publishing). Everyone in the organization must adopt the content marketing mindset.
The Cultural Shift Is Possible
Start With You
What’s In it For Them?
Welcome Diversity
• Show Expertise• Showcase Talent• Tell A Story• Only Relevant Content• Share The Vision• Publish Events• Be Transparent
How To Start A Blog That Drives Conversions
• Know Your Audience
How To Start A Blog That Drives Conversions
Time On Site
How To Start A Blog That Drives Conversions
Be PersuasiveComment SectionStrong Titles!
Make It Clean and Scannable
How To Start A Blog That Drives Conversions
Link InternallyCredit SourcesAuthorship Mark Up
How To Start A Blog That Drives Conversions
Shareability!Fresh Content!
How To Start A Blog That Drives Conversions
Update Regularly
Changing Readers Into Clients78% of companies that update their blog daily acquire customers
from it.
Traffic Generation
Create Rich Media
Use A Publishing Calendar
Content Marketing Take Away
• Integrating content into your company culture fosters a supportive environment where employees are free to share their ideas.
• Opening a dialogue as a brand creates more client acquisition and creates a stronger bond with your base.
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