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Communication Workshop
Issues and challenges in the decision-making
process
Why don’t policy-makers use our data?
• Health data is often inaccessible, indigestible and obscure
• Unresponsive to the immediate needs of policy-makers
• By the time health data is published it is out of date• Information is "lost in translation" because it is not
directed to policy-makers in formats they can understand and use
• Don’t want to use data/evidence due to political considerations
Understanding the ‘know-do’ gap
People with the ability and authority to use information either:1. Don’t know2. Don’t understand3. Don’t care4. Don’t agree
Knowledge Translation Toolkit
What we would like decision-making to look like...
Problem is identified
Evidence is gathered
Decision made based on evidence
The reality
Source: Knowledge Translation Toolkit
Discussion5 minutes
Who influences your Ministry of Health?
Are their messages likely to support or oppose yours?
Influence mapping
TertiarySecondaryPrimary
Decision-maker
Advisors and
opinion leaders
Govt. departments
Associations and lobbies
General public
Beliefs
Media
The policy pieThe media
Cultural beliefs
Policy briefs
Experience
Resources
ValuesHabits and tradition
Lobbyists
Other countries
Academic research
Electoral cycle
Good ideas
Group work45 minutes
• Information needed to make a decision– Imagine you are the Minister of Health• You are about to attend your next budget meeting and
need information about the main health issues/challenges• Use the Report provided to help prepare your meeting
notes
– Imagine you are an external consultant• Review the quality of the Report provided to help
prepare recommendations for improvement
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