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CHINA: THE NEXT SUPERCONSUMER?
Deborah Geenens
2AF2
ArteveldeHogeschool
AMERICA REJECTS THROWAWAY
CONSUMPTION
China in balance
The consumer culture of America.
SHANGHAI BECAME THE CENTRAL POINT
The world’s largest corporations: searched another
place to settle => China
EXPERIENCES OF INHABITANTS
Jonathan Watts met tree inhabitants
Liu
Emily
Cindy
EXPERIENCES OF INHABITANTS
Barbie’s 50th birthday
Six-storey doll’s house with a restaurant
EXPERIENCES OF INHABITANTS
The fastest growing class of consumers:
Single woman
Two reasons
EXPERIENCES OF INHABITANTS
Emily: PR manager at The Bund
EXPERIENCES OF INHABITANTS
Cindy: head of a marketing agency and former
head of EMI Music in China
Bad traffic
CONCLUSION
CONCLUSION
THANK YOU FOR WATCHING AND LISTENING
http://www.guardian.co.uk/world/2010/jun/26/shangha
i-china-superconsumer-big-business
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