CHINA: THE NEXT SUPERCONSUMER?

Deborah Geenens

2AF2

ArteveldeHogeschool

AMERICA REJECTS THROWAWAY

CONSUMPTION

China in balance

The consumer culture of America.

SHANGHAI BECAME THE CENTRAL POINT

The world’s largest corporations: searched another

place to settle => China

EXPERIENCES OF INHABITANTS

Jonathan Watts met tree inhabitants

Liu

Emily

Cindy

EXPERIENCES OF INHABITANTS

Barbie’s 50th birthday

Six-storey doll’s house with a restaurant

EXPERIENCES OF INHABITANTS

The fastest growing class of consumers:

Single woman

Two reasons

EXPERIENCES OF INHABITANTS

Emily: PR manager at The Bund

EXPERIENCES OF INHABITANTS

Cindy: head of a marketing agency and former

head of EMI Music in China

Bad traffic

CONCLUSION

CONCLUSION

THANK YOU FOR WATCHING AND LISTENING

http://www.guardian.co.uk/world/2010/jun/26/shangha

i-china-superconsumer-big-business