Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Web 2.0 and Social MediaBusiness in a Connected World

Chapter 4b

© McHaney and Sachs 2016

Videocasting, Screencasting, and Live Streaming

1. Used to transform video from one type to another (usually for editing)

2. WMV or AVI for Windows Movie Maker3. MP4 for most other editors4. FLV or SWF for flash video editors 5. QuickTime (.mov) for Apple applications

Changing from one format to another using a software system

Video Conversion

Video conversion tools are needed to change video formats for viewing on different platforms.

Many exist

Video Conversion Tools

http://www.freemake.com/downloads/

Excellent Free Converter

Freemake in Action

Video Editor Considerations

Video Editor Considerations (Continued)

Posting a Videocast

Like PodcastingPosting a videocast follows the same basic process as posting a podcast.

Web Formats (MP4 usually)One difference is that a videocast needs to be rendered into a viewable format that can be shared on the Web.

WizardMost video editing software packages provide a wizard to make this easier.

Different NamesFound under an option such as ʻExportʼ, ʻCreate Movieʼ or ʻRender ʼ.

Example Hosts for Videocasts

YouTube Uploader

Video Grabbers – Getting video from YouTube or other sites for reuse (May not always be legal. Be sure to check before copying).

Other Video Tools

Works great but watch out for the extras on installation

http://www.freemake.com/free_video_downloader

Freemake Video Downloader

• Go to YouTube or other video site (where downloads are legal). Start playing video, then copy the URL

• Paste URL into Freemake• Choose video type (MP4 for most instances). Convert to WMV if you are going to edit the

video in Windows Movie Maker.• Use a higher resolution for editing, or medium or lower for faster streaming.• Download to a known location.

Using Freemake After Installation

Using Freemake Downloader

Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu