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Web 2.0 and Social Media Business in a Connected World Chapter 4b © McHaney and Sachs 2016 Videocasting, Screencasting, and Live Streaming

Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

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Page 1: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Web 2.0 and Social MediaBusiness in a Connected World

Chapter 4b

© McHaney and Sachs 2016

Videocasting, Screencasting, and Live Streaming

Page 2: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

1. Used to transform video from one type to another (usually for editing)

2. WMV or AVI for Windows Movie Maker3. MP4 for most other editors4. FLV or SWF for flash video editors 5. QuickTime (.mov) for Apple applications

Changing from one format to another using a software system

Video Conversion

Page 3: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Video conversion tools are needed to change video formats for viewing on different platforms.

Many exist

Video Conversion Tools

Page 4: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

http://www.freemake.com/downloads/

Excellent Free Converter

Page 5: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Freemake in Action

Page 6: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Video Editor Considerations

Page 7: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Video Editor Considerations (Continued)

Page 8: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Posting a Videocast

Like PodcastingPosting a videocast follows the same basic process as posting a podcast.

Web Formats (MP4 usually)One difference is that a videocast needs to be rendered into a viewable format that can be shared on the Web.

WizardMost video editing software packages provide a wizard to make this easier.

Different NamesFound under an option such as ʻExportʼ, ʻCreate Movieʼ or ʻRender ʼ.

Page 9: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Example Hosts for Videocasts

Page 10: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

YouTube Uploader

Page 11: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Video Grabbers – Getting video from YouTube or other sites for reuse (May not always be legal. Be sure to check before copying).

Other Video Tools

Page 12: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Works great but watch out for the extras on installation

http://www.freemake.com/free_video_downloader

Freemake Video Downloader

Page 13: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

• Go to YouTube or other video site (where downloads are legal). Start playing video, then copy the URL

• Paste URL into Freemake• Choose video type (MP4 for most instances). Convert to WMV if you are going to edit the

video in Windows Movie Maker.• Use a higher resolution for editing, or medium or lower for faster streaming.• Download to a known location.

Using Freemake After Installation

Page 14: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Using Freemake Downloader

Page 15: Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

Contact: Roger McHaney, Kansas State University, [email protected]