Chapter 3 Part A, Web 2.0 and Social Media for Business, 3rd Edition

Web 2.0 and Social MediaBusiness in a Connected World

Chapter 3a

© McHaney and Sachs 2016

RSS and Podcasting

Information Rich

Web 2.0

Information overload occurs when too much information exists for people to make good decisions.

Web 2.0 tools enable businesses to create content then share and disseminate it to potential customers and others. This has become so easy and widespread that content has spread far beyond what any person can comprehend.

‘Strands’ in the Web

RSS Feeds

RSS enables a business to selectively move content onto the Web and reduce information overload

From CNN Website

Example RSS Feeds

RSS (Really Simple Syndication) provides a mechanism for making information available and for filtering relevant material.

Using RSS Feeds

RSS includes a family of Web feed formats used by publishers to disseminate material. Online news services such as CNN.com and BBC.co.uk use this technology to publish news articles, headlines and other material in a standardized format.

Based on XML

RSS

<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>This is the Title of the RSS Feed List</title> <link>http://mchaney.com</link> <description>This section describes the feed list (not the individual blog post!)</description> <item> <title>This is one item from the blog</title> <link>http://mchaney.com/rss/entry1.html</link> <description>This describes a blog entry and will appear in the reader description of the individual post.</description> <guid><http://mchaney.com/rss/entry1.html</guid> </item> <item> <title>This is the second item from the blog</title> <link>http://mchaney.com/rss/entry2.html</link> <description>This describes the second blog entry and will appear in the reader description of the individual post.</description> <guid><http://mchaney.com/rss/entry2.html</guid> </item> </channel> </rss>

Ways to Gather RSS Feeds

Aggregator SoftwareRSS feed aggregator software goes by many names: feed collector, news reader, blog reader, RSS reader, and others.

Feed Readers and Software Collectors

New ContentAggregator software acquires new content continually and adds to a collection even when the user is not online.

Example Feed Readers

RSS Video

Video

Feedly for Collecting Information Transmitted via RSS

Can be used to find content, or Items can be directly added

Feedly Searches

Adding CNN.com Top Stories to Feedly

Feedly Searches

Viewing CNN Top Stories after adding them to Feedly

Feedly Searches

Card presentation mode in Feedly

Feedly Viewing

Organizing Feedly material into a collection

Feedly Viewing

Visible now on main page of Feedly

Feedly Collection

Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu