BYU Social Media Committee Meeting - Finding Followers

FINDINGFOLLOWERSBYU SOCIAL MEDIA COMMITTEEJANUARY 2016 | BRIGHAM YOUNG UNIVERSITY

TODAY WE’LL …• Introduce ourselves• Look at examples of follower boosts and the principles that

contributed to them • Get your thoughts, have a discussion• Leave, ready to conquer the interweb

SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Don’t spam• Don’t look for a quick fix• Use influencers• Use channels outside of social• Work hard and work smart• Be creative

INVEST TIME

SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Don’t spam• Don’t look for a quick fix• Use influencers• Use channels outside of social• Work hard and work smart• Be creative

BE AUTHENTIC

SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative

USE SOME $$$

USE SOME $$$

USE SOME $$$

USE SOME $$$

USE SOME $$$

SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative

USE INFLUENCERS

USE INFLUENCERS

USE INFLUENCERS

SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative

DON’T SPAM

SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative

DON’T LOOK FOR A QUICK FIX

SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative

USE CHANNELS OUTSIDE OF SOCIAL

USE CHANNELS OUTSIDE OF SOCIAL

USE CHANNELS OUTSIDE OF SOCIAL

BYUTV EXAMPLES …

TACTIC ONE:LOOP GIVEAWAYS

BYUtv & Studio C Giveaway

BYUtv & Studio C Giveaway

Weekly Instagram followers Increase:Studio C Average – 2.1%BYUtv Average – 1.2%

Week of giveaway:Studio C – 2.59%BYUtv – 36.1%

BYUtv & Studio C Giveaway

TACTIC TWO:AWESOME GIVEAWAYS

Hour 10 Hour 9 Hour 8

Hour 7 Hour 6 Hour 5

100,000 Followers Giveaway

Hour 2 Hour 1 Announcement

Hour 4 Hour 3

100,000 Followers Giveaway

100,000 Followers Giveaway

Weekly Instagram followers Increase:Average - 2.1%

Week of giveaway:4.6%

Gained more followers in 1 day than in typical 1 week.

100,000 Followers Giveaway

TACTIC THREE:INFLUENCERS

Influencers

SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative• CONTESTS!

IF YOU BUILD IT …

THANKS FOR COMING!AND FOR BEING PART OF THE COMMITTEE