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Guest lecture at the Boston University School of Education on Education Technology. Topics included starting an edtech company, defining customers/users, building a product, user testing and deciding what you like/don't like from web applications that you use every day.
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Be A Pirate: How to Start a Business
Laura Wallendal
Co-Founder, COO
Be A Pirate
Steal from the Best
Learn from Failures
There’s No Such thing as Zero Competition.
Compare + Differentiate
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why: Experiencing travel as a student is transformative.
How: We help teachers make travel a part of their students’ education
What: We develop tools to help teachers manage the administration of field trips
Step 1: Customers
• Age
• Location
• Gender
• Grade Level
• Type of School
• Socio-Economic
• Computer Savvy
Know Your User
What Qualities Should They Have?
Innovation Adoption Bell Curve
Future Value and Possibility
• Workarounds to lacking features• Use it for something else entirely• Ask Questions• Tell us what features are going to do• See where the product is headed and
tell us what they need.
Innovation Adoption Bell Curve
Play and Mystery
• Teachers who invite students before they know what the app does completely
• Will learn all about the ins and outs by using it again and again
• Push EVERY button on the site• Try it out for different contexts
Innovation Adoption Bell Curve
Innovation and Identity
• Tap into the latent ways of doing things
• See how it disrupts or aids their current workflow
• The User Experience adds beauty to a process and identity to the user
• My favorite: swipe of trip create.
Build + Test
Get Some Funding
Test + Build
Grow Your Team: Who Do You Need?
Measure Everything.
Okay, Not EVERYTHING.
Product Walkthrough
Questions
Laura Wallendal
Laura@EdTrips.com
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