Blogging: B!@g is not a four-letter word

BLOGGING

B!@g is not a four-letter word.

Most Influential Colleges on Twitter

• Stanford• Syracuse• Harvard• University of Wisconsin, Madison• Baylor• University of Arizona• University of California, Berkeley• Butler• Tufts University• University of Oklahoma

Historic re-alignment of what is considered an “elite” school.

Global Language Monitor’s TrendTopper MediaBuzz Internet

analysis

Top 10 Universities (Overall)Global Language Monitor – MediaBuzz

• University of Wisconsin, Madison• University of Chicago• Harvard University• Massachusetts Institute of Technology• Columbia University• University of Michigan, Ann Arbor• Cornell University• University of California, Berkeley• Yale University• University of Texas, Austin

Top 10 Universities (Momentum)Global Language Monitor – MediaBuzz

• Worcester Polytechnic Institute• Miami University, Oxford• Lehigh University• Cal Poly, San Luis Obispo• University of California, Irvine• CUNY, Queens• Georgetown University• Mills College• University of Denver• Rice University

Top 10 Universities (Best of Class)Global Language Monitor – MediaBuzz

• Top Catholic University?

Top 10 Universities (Best of Class)Global Language Monitor – MediaBuzz

• Top Catholic University? Georgetown.

“[The blogosphere] is a place wherecontext, thoughtfulness, and continuity

are rewarded with inbound links, re-tweets, bookmarks, comments, and Likes.Blogs are the digital library of ourintellect, experience, and vision.

With blogs,we are investing in our digital legacy.”

—Brian Solis, Fast Company

Blogging is the best way to …

• … build your online reputation

Blogging is the best way to …

• … build your online reputation,• … build community

Blogging is the best way to …

• … build your online reputation,• … build community, and• … drive people to your website.

“Blogging sets the foundation for influence, providing an intellectual epicenter

for vision and knowledge.”–Brian Solis, Fast Company

9 reasons why you should havea blog in addition to or instead of

a Facebook pageand a Twitter account.

1. Blogging tells the world you’re …

• Passionate about your subject

1. Blogging tells the world you’re …

• Passionate about your subject,• Serious about sharing that passion

1. Blogging tells the world you’re …

• Passionate about your subject,• Serious about sharing that passion,• Committed to learning more through

interacting with others who share your passion

1. Blogging tells the world you’re …

• Passionate about your subject,• Serious about sharing that passion,• Committed to learning more through

interacting with others who share your passion, and

• Invested.

2. WHAT IF …

2. WHAT IF …

• Facebook was the next Friendster?

2. WHAT IF …

• … Facebook was the next Friendster?• … Twitter was the next MySpace, which, last

month, reduced its staff by 50%?

3. Blogging improves how your website ranks in search results.

3. Blogging improves how your website ranks in search results.

• Inbound links

3. Blogging improves how your website ranks in search results.

• Inbound links,• Internal links

3. Blogging improves how your website ranks in search results.

• Inbound links,• Internal links,• Fresh content

3. Blogging improves how your website ranks in search results.

• Inbound links,• Internal links,• Fresh content,• Click-worthy links

3. Blogging improves how your website ranks in search results.

• Inbound links,• Internal links,• Fresh content,• Click-worthy links, and• Tweet-worthy posts.

4. Blogging regularly provides you with opportunities to post to your outposts.

5. Blogging allows you to control your content … and that content

isn’t going anywhere.• Now they—followers, search engines—see it,

and now they don’t.

6. Blogging allows you to truly interact with and engage your readers.

• Email

6. Blogging allows you to truly interact with and engage your readers.

• Email,• RSS

6. Blogging allows you to truly interact with and engage your readers.

• Email,• RSS, and• Following-up on comments.

7. Analytics.

What you don’t know can’t help you.

7. Analytics.80+ reports:

• New vs. returning visitors• Languages• Visitor trending & loyalty• Browser capabilities• Search engines• Referring sites• Keywords• Top content• Top exit pages• Time spent on blog• Monitor downloads

8. Connect with coworkers.

“Blogs are an excellent tool for reaching employees and coworkers. At SEOmoz, the entire

crew reads the blog daily and receive the equivalent of a daily lesson in search marketing. Blogging … creates cohesion and builds shared

experiences throughout the firm.”—Rand Fishkin, CEO & Co-Founder of SEOmoz

“Blogs remain the hallmarkof expertise and opinion.”

—Brian Solis, Fast Company

blogs.nd.edu

blogs.nd.edu

9. Our competition is blogging.