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Presentation Cameron Brain, co-founder of XYDOCuration.com recently gave at the Digital East digital marketing conference. Focus of the presentation is best practices for email newsletters and how when done well can drive meaningful marketing roi.
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Newsletter is not a four letter word.
Spend 1 hour a week to boost your email marketing ROI Cameron Brain / Co-Founder / xydocuration.com
We help companies curate 3rd party content their audiences love.
We help companies curate 3rd party content their audiences love.We provide tools for building content into newsletters, social campaigns, and their web sites.
We help companies curate 3rd party content their audiences love.We provide tools for building content into newsletters, social campaigns, and their web sites.We increase engagement, build trust & loyalty, and drive more business.
What IS a NeWSletteR?
What it’s not... • Something that includes boring content • Something that’s not mobile friendly • Something that’s sent once a month or quarter
What IS a NeWSletteR?
What it’s not... • Something that includes boring content • Something that’s not mobile friendly • Something that’s sent once a month or quarter
What is should be... • Something that includes relevant, fresh content • Mobile friendly • Sent once a week
CONteNt IS KINg
“You need to earn the right to talk about yourself.” — Nichole Kelly, President SMe Digital
• Needs to be relevant, quality, and fresh • Majority of it (80%) shouldn’t be about you • Will drive engagement, trust, and thought leadership
UNDeRStaND YOUR aUDIeNCe
If you sell pots & pans, don’t assume that’s all your audience wants to hear about...
• think about the interests of your audience • go the extra mile to make it about them • Don’t be timid; curate, send, review
DeSIgN FOR eNgageMeNt
Content needs to be front and center and it needs to be consumable on a mobile device...
• Focus on the content • Include social sharing features • Make sure it’s mobile friendly
SeND It FReqUeNtlY
having something worth saying is what enables you to communicate with your audience...
• every company should send once a week • Pick an atypical day and time to send
National Wildlife FederationSending to ~1M donators and supporters
Before After
Open Rate 8.2% 18.3%
Click Rate 6.6% 33.9%
Social Shares 0 21,839
DellSending to a few thousand social influencers
Before After
Open Rate 3.6% 15.7%
Click Rate 3.4% 26.3%
Social Shares 0 147
Utah JazzSending to ~100K ticketpurchasers
Before After
Open Rate 1.8% 10.6%
Click Rate 3.6% 28.8%
Social Shares 0 3,423
IN CONClUSION
Spending one hour a week to send your own curated content newsletter will...
• Increase engagement (opens, clicks, shares) • Build trust and loyalty • establish thought leadership • grow your audience and drive business
Stop by our booth or visit us at: xydocuration.com
Spend 1 hour a week to boost your email marketing ROI Cameron Brain / Co-Founder / xydocuration.com
