Being social corvallis

Being Social:New Media & Community Engagement

KRISTIN WOLFF, COMMUNITY INITIATIVES TEAMMAY 12, 2010

hashtag = #besocial2010

Warm-up, Overview &Introductions

Who’s here?(N=32)

5 in 10 = workforce, human service2 in 10 = government1 in 10 = educationEconomic development, CBO, other

Us

Majority have formal role in communications (amongst other things)

Significant minority do not, but want to better understand social media ecosystem from strategic perspective

A few engaged in outreach or volunteer management

Our Work

Social Media (interest)

Social Media (experience)

All over

the map

Goals

Let’s

tag!CoffeePeopleREVV SetTagging

1. Backstory2. Roadmap

4. Lessons3. Group work

Community engagement matters.

Photo credit: Flickr friend Ian Sane http://www.flickr.com/photos/31246066@N04/4350033809/

Community engagement often looks like this.

Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/

Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/

Formal.Event-based.Organization-centric

The Social Web is changing all that.

UsNow

Sea Change

http://www.flickr.com/photos/peterkaminski/325590008/

How Big?

= 350M

#2 Search Engine

=

Gov2.0

http://www.flickr.com/photos/31059504@N08/4451303310/in/set-72157623539420827/

Of internet users, whites, blacks and Latinos are equally likely to get government information using digital technologies.

Minorities more likely to view government use of social media as “helpful” and “informative.”

1 in 3 adult Internet users uses digital tools other than websites (videos, blogs, twitter, etc.) to get government information.

Pew Internet & American Life Project 2010

A Word About Strategy

2. RoadmapListening, Aggregating, Sharing

http://www.flickr.com/photos/bl4d3runr

Listening

Questions

Who is talking about your issues? About you?

What are they saying?

Who else is listening?

Tools Google alerts Google blog

search Twitter Technorati

28

Twitter: It’s what you make it “I don’t get it” Listen first Join in, it’s a cocktail party (use good behavior) PR pros tend to use it badly—don’t be one Guidance for staff?

29

Let’s listen?

http://www.flickr.com/photos/bl4d3runr

Aggregating

http://www.flickr.com/photos/abby28xyz/469737055/

Tools for aggregating Social bookmarking (delicious, diigo) Readers (Google Reader, Newsfire) Dashboards (Netvibes, Yahoo!Pipes)

36Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org

http://www.flickr.com/photos/bl4d3runrSha

ring

&

Com

mun

ity B

uild

ing

http://www.flickr.com/photos/gemsling/338385210/sizes/l/

Tools for sharing & building community Blogs (workforcedevelopment) Social bookmarking (diigo) LinkedIn Twitter Media-specific communities

(Slideshare, Flickr, Vimeo, YouTube, etc.) Collaboration platforms (wikis, social

networks) Tags 38Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org

Social Networks

http://www.flickr.com/photos/btrayner/2673866489/

Social Platforms

Campaigns

3. Group Work

4. Lesson, Do-overs

Experts

No need to do everything, be everywhere.

Culture

The tools are important because they change what’s possible…

…but it’s ultimately about getting our work done more effectively,more efficiently, and in ways that are better connected to our communities.

Thanks for taking part!

Where to find us:www.skilledwork.orgkwolff@skilledwork.org@kristinwolff@skilledwork_org@wetoo734.769.2900 (MI)503.888.1022 (OR)www.startgrowtransform.orghttp://www.youtube.com/user/Co4SkilledWork