Beauty Institute Mobile

Sheryl Porter, Director of Beauty Education, Dillard’s

Mike Yonker, President, Learner Mobile @theyonks/@learnermobile

Games: Candy Crush

Saga

Social: Twitter

Business: CardMunch

Lifestyle: Zillow

Education: Britannica Kids

Finance: Mint

Food & Drink: Starbucks

Productivity: Evernote

News: The New York

Times

Entertainment: TMZ

Health & Fitness:

Nike Training Club

Music: Shazam

Photo & Video:

Instagram

Mobile has affected so many aspects of our daily lives – making it better and

easier – how has it affected learning?

“The Industrial Revolution is being consumed by

technology…what the Internet has created is the Connected Revolution.”

– Seth Godin

© 2013 Learner Mobile

Mobile’s Potential

© 2013 Learner Mobile

Mobile’s Optimal Experience

BITE-SIZED IN-THE-MOMENT IN-CONTEXT

People don’t want to go through 4-hour training courses on their mobile phones.

Yet, we forget over 70% of what we learn within 6 days, and 90% within 30 days.

© 2013 Learner Mobile

Mobile’s Ideal Role Mobile’s Ideal Role

The 70:20:10 Model of Learning

70% on-the-job

experiences, tasks, and

problem solving

20% feedback and from working around good or bad examples of the need

10% courses and reading

Mobile Training Design Summary

IS NOT Same Content

Scheduled

Verbose

Stationary

Formal Learning (as much)

In Silo

eLearnings

IS Contextual

In-the-moment (on-the-job)

Bite-sized

On-the-go

Informal Learning

Collaborative

Performance Support

Beauty Institute On-boarding

§  Beauty Institute eLearning

§  Beauty Institute 5 Star Service (ILT)

§  Beauty Institute Advanced Beauty eLearning

But, what happens when they leave the classroom?

Training Challenges

•  Retail moves at… The Speed of Retail

•  New products/trends/colors every…minute

•  Traditional training methods become expensive

•  Need for constant reinforcement

•  Turnover happens

•  Limited ability to reach all Beauty Advisors in a timely fashion

•  Consistent training is a challenge

Beauty Institute On-going

§  Beauty Institute Mobile

What does Beauty Institute Mobile Provide?

•  Best practices, tips & techniques for 5 Star Service

•  Product information, benefits & selling tips

•  “Must Have” products (the Beauty Editor)

•  Artistry techniques

•  Ideas for driving innovative use of products

•  Just-in-time product & selling updates

The goal is to develop best-in-class beauty experts

Beauty Institute Mobile Tour

Home (Tips)

News Feed (Push Notifications)

Action Plan

Content Channels

Content

Media

Search

Progress

•  1000s of Active Beauty Advisors

•  > 200,000 Views in less than 1 year

•  Anecdotes and videos from happy Beauty Advisors

•  Daily Updates

Success Stories

© 2013 Learner Mobile

QUESTIONS?