Award School Pres

THINK DIFFERENTAshley RingroseSoap Creative & Bannerblog

+ random useless things

The #1 reason why digital is better than advertising...

We don’t have to do advertising From Iain Tate’s (Poke UK) talk

+ No media needed+ No budget restrictions

+ Can just do it

GAME

MOBILE APP

WIDGETVIDEO SERIES

INTERACTIVE MOVIECOMP

CONVERSATION (SOCIAL)

SURVEY

SERVICE

WE CAN MAKE A...

& MORE

NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL

ADSBUT BRIEF FOR DIGITAL

SOLUTIONS

*Insight Stolen from Far Far’s Cannes Workshop

TRADITIONAL ADVERTISING

DIGITAL ADVERTISING

A DIGITAL BRIEF

Create a banner (468x60) to support this TVC

Shitty Brief

ResultsA bunch of banner concepts?

Ask to be briefed differently

Status Quo of Digital vs Traditional

Digital People suck at, while traditional are best at

Story TellingCopywriting

Selling in ideasWorking with media agencies

Getting big budgets >100k

While traditional suck at, while digital are best at

Non advertising ideasInteraction

Non linear experiencesWorking with other creative agencies

TechnologyVideo Games

Working with Budgets <50k

But we should both be scared.

Breakthrough ideas NOT from agencies

And the #1 Youtube channel in the

world?

THINK DIFFERENT FOR DIGITAL

Goodbye expensive digital graveyards

Hello multiple digital touch points

Niche

Super Niche

What about a site where

people post in postcards revealing secrets?

What about a site where

people post photos of

stupid cats?

What about a site about

those annoying ads on

websites?

One Function Website

DATA IS SEXY

WOULD YOU LIKE TO SEE YOUR SPENDING

HABITS OVER THE LAST 20 YEARS?

AND NOW FOR A TEST

YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE

ARE DISTRACTED THEY WILL MISS IT

A FINAL NOTEDIGITAL IS POWERFUL

Good Luck

Ashley Ringrosewww.soap.com.au

www.bannerblog.com.au