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THINK DIFFERENTAshley RingroseSoap Creative & Bannerblog
+ random useless things
The #1 reason why digital is better than advertising...
We don’t have to do advertising From Iain Tate’s (Poke UK) talk
+ No media needed+ No budget restrictions
+ Can just do it
GAME
MOBILE APP
WIDGETVIDEO SERIES
INTERACTIVE MOVIECOMP
CONVERSATION (SOCIAL)
SURVEY
SERVICE
WE CAN MAKE A...
& MORE
NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL
ADSBUT BRIEF FOR DIGITAL
SOLUTIONS
*Insight Stolen from Far Far’s Cannes Workshop
TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
A DIGITAL BRIEF
Shitty Brief
ResultsA bunch of banner concepts?
Ask to be briefed differently
Status Quo of Digital vs Traditional
Digital People suck at, while traditional are best at
Story TellingCopywriting
Selling in ideasWorking with media agencies
Getting big budgets >100k
While traditional suck at, while digital are best at
Non advertising ideasInteraction
Non linear experiencesWorking with other creative agencies
TechnologyVideo Games
Working with Budgets <50k
But we should both be scared.
Breakthrough ideas NOT from agencies
And the #1 Youtube channel in the
world?
THINK DIFFERENT FOR DIGITAL
Goodbye expensive digital graveyards
Hello multiple digital touch points
Niche
Super Niche
What about a site where
people post in postcards revealing secrets?
What about a site where
people post photos of
stupid cats?
What about a site about
those annoying ads on
websites?
One Function Website
DATA IS SEXY
WOULD YOU LIKE TO SEE YOUR SPENDING
HABITS OVER THE LAST 20 YEARS?
AND NOW FOR A TEST
YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE
ARE DISTRACTED THEY WILL MISS IT
A FINAL NOTEDIGITAL IS POWERFUL
Good Luck
Ashley Ringrosewww.soap.com.au
www.bannerblog.com.au
