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ART ON AN
OPEN HEART
AGENDA
1. Situation analisys
2. Goals
3. Target audience
4. Communication methods and
tools
5. Evaluation
Situation analisys Internet monitoring
Observing the number of
publications
Projects in progress
Current offer of the
Society Source: https://stocksnap.io
Main goal
Small goals
Source: https://unsplash.com/
Small goals
Emphasizing Starting Breaking
Increasing Working Shaping
Target audience - wide
and varied.
From preschoolers to
older people.
Source: https://stocksnap.io
Why?
Because it's for everyone!
Source: https://stocksnap.io
Communication
methods and
tools
Communication methods and
tools
Workshops
and meetings
Presenting the
digital tool
Source: http://tzsp.art.pl/
Communication methods and
tools
Creating a
profile
and enriching the content on
Communication methods and tools
Distribution of educational flyers
Source: http://www.s4c.cymru
Communication methods and tools
Guerrilla
marketing
Lectures in
the city
center
Source: Wikimedia Commons
Communication methods and tools
Cooperation with high quality
media and art magazines
Communication methods and tools
Outdoor event
Source: https://stocksnap.io
Evaluation
Source: https://stocksnap.io
Measurable effects
Number of
publications
Number of
Society
members
Number of
Facebook likes
People that will
come to the
event
Number of
people coming
to workshops
Summary
And remember...
Source: https://www.facebook.com/Banksy
Thank you! Aleksandra Witkowska
Source: http://tzsp.art.pl/
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