Apple Inc Case Study: Market Research Report

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Market Research Report: Apple Inc. Unit 4 Marketing principles

INTRODUCTION

LO 1.1 ELEMENTS OF MARKETING PROCESS

CONTINUED

LO 1.2 BENEFITS AND COSTS OF A MARKETING ORIENTATION

LO 2.1 MACRO AND MICRO ENVIRONMENTAL FACTORS

MICRO EXTERNAL ENVIRONMENT

LO 2.2 MARKET SEGMENTATION

CONTINUED

LO 2.3 TARGETING

LO 2.4 INFLUENCE OF BUYER BEHAVIOR

LO 2.5 POSITIONING

LO 3.1 PRODUCT MIX

LO 3.2 Distribution

LO 3.3 PRICE

LO 3.5 EXTENDED MARKETING MIX

LO 4.1 MARKETING MIXES FOR TWO SEGMENTS

CONTINUED

LO 4.2 DIFFERENCES IN B2B AND B2C MARKETING

CONTINUED

CONTINUED

LO 4.3 DIFFERENCE BETWEEN INTERNATIONAL MARKETING AND DOMESTIC MARKETING

CONTINUED

CONTINUED

CONTINUED

REFERENCES

CONTINUED

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