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Apple Inc. What is Apple Inc.?. Apple Inc. is an American multinational corporation Design electronics and computer software As of January of 2010, the company operates 283 retail stores 9 of which are out of the country - PowerPoint PPT Presentation
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APPLE INC.
What is Apple Inc.? Apple Inc. is an American multinational corporation
Design electronics and computer software
As of January of 2010, the company operates 283 retail stores 9 of which are out of the country
As of 2010, company is one of the largest technological corporations in the world
History of Apple Inc.Founded in April 1st 1976
Cupertino, CaliforniaSteve JobsSteve Wozniak Ronald Wayne
Company was made to make..Computer Software and HardwareConsumer electronics Digital distribution
Apples LogoApples first logo features Issac Newton under a fabled Apple Tree
It was then replaced with the rainbow bitten apple in 1976 and lasted until 1998
The most recent logo which replaced the rainbow apple is a monochromic same bitten apple
Early Years With Apple Apples first product was the Apple I
Hand built Went on sale in July of 1976Market priced $666.66
Product was made by Jobs, Wozniak and Wayne
Apple was the incorporated in Jan. of 1977Wayne sold his share of his company to jobs and
Wozniak for $800
Early Years Cont’dOn April 161977 the Apple II was introduced
It was unique and different from its major rivals at the time (TRS-80 and Commodore PCT)Colored graphics
open artitecture
By the end of the 1970’s, Apple had a staff of computer designers and a production line
Early Years Cont’d
In May 1980, the Apple III was introduced in attempt to compete with Microsoft and IBM
In December of 1980, Apple launched the public offering of its stock
When it went public, it created more millionaires than any company in history
Apple LisaPersonal computer sold in early 1980’s
First personal computer sold to public with a GUIExtreme failure due to limited software
titles and high price tag
In 1982- Due to fighting Steve jobs was kicked off the Apple Lisa project and went on to the low cost computer project of the Macintosh!
MacintoshDesigned in 1984
Sold very strong in the beginning but because of its high price, total consumption was low
1986-1993: RiseAfter the Macintosh Portable’s low success rate,
Apple learned serveral lessons on what to do differently
In 1991, Apple introduced the PowerBook
During this time, Apple expiremented with many other products
Cameras, portable CD speakers, TV and video consels
All of these products were “too little too late” for Apple due to their market share and stock price slide
In 1990, the Macintosh LC was released
PowerBook & Macintosh LC
PowerBook7lbs with 3 hour batteryThe success of the power book led to a
dramatically increasing revenue
Macintosh LCFirst affordable, color-capable MacintoshMade fairly basic to keep the prices down
1994-1997
Throughout these years, Apple continued to reinvent new softwares that could be installed and used on the Macintosh computers
In 1997, Steve Jobs announced Apple would join Microsoft to released new versions of Microsoft office
November 10th 1997, Apple introduced the Apple Store where consumers could browse and purchase Apples newest products.
1998-2005August 15th 1998 Apple introduced the new all in
one computer reminsict of the iMac
May 2001, Apple opened more Apple retail stores, including in Virginia and California
That same year, Apples iPod was designed which came to be a huge success
iMac and iPod iMac
desktop featured modern technology and unique design with more software including iMovie and final cut pro
Newer improved version of the Macintosh LC
iPod Very successful Portable digital audio playerOver 100 million units were sold in the first six
years
Apple iTunes Store
Offered online downloads
Service quickly became marketleader un online music services
By June 2008, there were over 5 billion downloads
Each song for $0.99
•In 2003, Apple iTunes store was opened
2005-2007:Intel TransitionJanuary 2006- Macbook Pro and iMac became the
first Apple products sold with Intel’s Core Duo
Same year, the PowerMac, iBook and PowerBook were retired and replaced with Mac Pro, MacBook, MacBook Pro.
During this time, Apples success was soaring and its market cap surpassed that of Dell’s
2007- Present Period of time known as the Mobile Consumer
Electronics Era
January 2007, Jobs annocuced that Apple’s logo name would be changed from Apple Computers to Apple Inc., due to the that fact they no longer only produced computers
After this, the iPhone and Apple TV were created in July of 2007, Apple introduced the App. World
to iTunes, to sell applications to the iPhone and iTouch
2007-Present Throughout these years, new and improved
versions and different sizes of the iPod were introduced Includes iPod nano, Shuffle, classic, touch and video
After hearing many rumors of the new creation, on April 3rd 2010, Apples newest product the iPad was launched in the U.S. Sold 300,000 units that day500,000 that same week