Alumni senate-social-media-2011

No Comments, No Sharing:Why Social Media Doesn’t Always Work

25 billion - amount of content (web links, news stories, blog posts, and notes, and photos) shared each month on Facebook - 6x last year

Social media is the ongoing conversation of the planet…it is my home on the internet. It is far richer than any diary or journal.

Kurt Sonderegger, VP Marketing, Ploom.com

“Social media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.

Social media on its own is nice, but when combined with other tools, it is enabling everything to evolve, from communications to business to politics to marketing.”

Mike Volpe, VP Marketing, Hubspot

goals more people attending

more people giving

website

email

social mediado’s & don’ts

push your agenda

push your agendalisten

no comment

no commentengage

serious

serioushave fun

don’t screw up

don’t screw upbe real

How to do an event

How to do an event

Great: - multiple channels - up to date - the right information - MOST IMPORTANT The event itself is great

Could be better: - website not up to date - event is too PC - no questions - no feedback - no personality

How to raise funds

What’s expected: - Sharing stories of what funds do - Getting an online donation form - When they donate, they should be able to share the news

How to start a conversation and keep it going

Myths:You talk too much.

Truth:You can’t talk too much. It takes three touches for things to sink in.

How to start a conversation and keep it going

Myths:When someone comments, don’t response back or make a comment. Someone else will take care of it.

Truth:24/7 (within reason), you should be ready to comment or response. This is customer service.

How to start a conversation and keep it going

Myths:If someone says something bad, it will effect everyone.

Truth:When someone says something bad, you should pay attention. Response timely. Then get it offline (or on email). Only ban in an extreme case. Ask me about my trick to get rid of problems.

How to start a conversation and keep it going

Myths:I don’t have time to do this in all the different areas.

Truth:It’s not as bad as it seems – once you do a couple and get down a system, it’s easy (and fun).

Connect all social hubs together.

Post a lot.

But is it working?You can see inside your website.

most people don’t commentand don’t share

but they do read.

collect email addresses

more people giving

more people at events

Photo credits.Kidshttp://www.flickr.com/photos/carmelanava/4315086779/sizes/l/in/photostream/

Diaryhttp://www.flickr.com/photos/proimos/4234144889/sizes/o/in/photostream/

Waterhttp://www.flickr.com/photos/psycho-pics/3471640403/sizes/l/in/photostream/

Need some help?Email Josh Stowe in AlumniActually, you can contact me.

Don Schindlerdon.schindler@nd.edufacebook.com/donschindlertwitter.com/donschindlerblogs.nd.edu/donschindler