All You Need To Know About Pinterest

All You Need To Know About

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What is Pinterest?

Share them easily with your friends

Pinterest is a pin-board style photo sharing network.

Discover photos you love or are inspired by

Organize them into thematic pinboards

Why Pinterest?It is currently the third most popular social network in the US and the 6th most popular in Singapore (Alexa Rankings).

Sta$s$cs  accurate  as  of    9  April  2012

Pinteresting Facts

2012  Pinterest  Sta$s$cs-­‐  USSource:  Modea  [Tech  Crunch,  ComScore,  Shareholic  Blog]

Pinterest for Personal use

Personal Pinboard

How to start pinningPinterest is still a closed community therefore users will have to request for an invite from existing users in order to join.

Logging into PinterestPinterest is integrated with Facebook & Twitter, therefore users are able to utilize the shared login to sign in.

Users are also able to share Pinterest activities on their Facebook timeline.

Pinterest on MobileUsers are also able to access Pinterest via mobile through an iPhone app or their mobile-optimized website.

How to Pin thingsSearch for photo inspirations via your Home Page dashboard

Keyword Search1

Re-pin from users you follow2

Themed Categories3

Most popular lists4

Manual Upload5

How to Add a Pin

• via user submitted images.

• via direct URL.

• via PinIt bookmarklet – a plugin that’s added to users’ browsers when they sign up for Pinterest.

• PinIt button – works like a Facebook share button

A Pin

Pinterest and your brand

Pinterest for Brands

Brand Pinboard

Using Pinterest as a brandUser Generated ContentEnabling and involving users in your community to contribute their own pins.

Note: Administrative access can only be given manually via email

Feature visual contentProduct catalogs or infographics & data charts

Using Pinterest as a brand

Using Pinterest as a brandAdd a pin-it Button to your websiteIntegrate pinterest to your website for greater reach and allow visitors to share visual content through a Pinterest Share button

Using Pinterest as a brandGift IdeasAdd price-tags to your product listings and link them to your e-commerce portal to track ROI

Using Pinterest as a brandHosting ContestsAsk users to create a pinboard to demonstrate what they love about your brand, products or services

Using Pinterest as a brandVideosUpload interactive content in the form of brand videos to Pinterest - integration with Youtube allows users to watch the videos on Pinterest however present categorization is primitive

Why does Pinterest matter?

As a Traffic DriverPinterest is more effective than driving traffic than compared to other social media sites

LinksUsing the ‘Pin It’ button will allow your pins to link back to the source (your website) and encounter more of your content with just one click.

LeadsPinterest will soon start contributing to lead generation

Social SharingPinterest connects with Facebook enabling users to automatically post pins onto their Facebook feed for others to see (greater reach)

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Tracking Influence on PinterestPinreach uses a Klout-score model to track influence & reach of Pinterest users

Case Studies

Kotex Sending brand influencers custom goodie bags with things they love on Pinterest

Case Studies

Peugeot Created a series of boards with missing pins for a treasure hunt

Case Studies

Fashion Fast Forward Singapore 45 participants – contest ran for 2 weeks

Case Studies

GSD&M (US Digital Agency) Created thematic Pinterest Boards in anticipation of SXSW

Pinterest & Terms of ServiceBecause Pinterest’s social network is based on a photo-sharing model, concerns have been raised with regards to usage of copyright of images without permission.

Pinterest Terms of Service prohibits such behavior and addresses the issue through a combination of an ‘opt out’ model for sites who do not want their products feature on Pinterest, as well as encouraging crediting of image sources.

JOSIE KHNGSocial Media Specialist | @omgitsjosie | pinterest.com/omgitsjosie| josie.khng@tribalddb.com.sg

CreditsCNN.com, Pinterest.com,Mashable.com, PSFK.com, Digitalbuzzblog.com, Hubspot.com, Etsy.com, Pinreach.com, Adage.com

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