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Presentation on the use of the Agro-Know blog aimed at the Agro-Know team; it could be adapted in order to fit other purposes, if it is found useful.
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Using the Agro-Know blog How to prepare my first Agro-Know blog post
Agro-Know Specialized Trainings
29/9/2014, Vassilis ProtonotariosBusiness Development: Marketing & Networks
What to expect today
• (short) Introduction to blogs/blogging• Why the WordPress platform?• Getting ideas for your blog posts• How to create your first blog post• How to embed images, videos and other
interesting stuff available online• Disseminating your blog posts
(short) introduction to blogging
What is a blog?
Why bother blogging?
Personal• Create own “web space”• Describe your activities
– daily routine, – work achievements, – describe trips– jot down ideas
• Photo-blog;• Keep track of important
events;• Expose yourself to the world;
Corporate• Promote the company;• Informal, more direct
presentation of company;• Show the company culture;• Present company’s updates;• Let team members express
their work;• Create a space for
discussion;
Yes, but do you blog?
• Wrote my first blog post back in 4/11/2007!• It is still online
• I am using Wordpress, Blogger and Tumblr• At the same time• I have tried other platforms, e.g. Posterous
• Currently trying to main 3 blogs• Personal, professional, AK corporate• Not enough time
• I am not extroverted• At least I am less than average
The AK social media ecosystem
Connecting with other social media
The Agro-Know blog
Based on Wordpress
• Free & open source;• based on PHP and MySQL;– Easy to set up in a standard server
• The most popular blogging system in use on the Web– at >60 million websites– Extensive support– Wide variety of available plugins/themes
• Easy to use but not as attractive as others…
Agro-Know blog stats (1/12/2013-26/9/2014)
Agro-Know blog stats (1/12/2013-26/9/2014)
Under the hood
Access the Agro-Know blog
http://blog.agro-know.com
Last blog post in blog home page
Bottom of the blog home page
Click here
Enter your credentials(let me know if you don’t have an account!)
After you enter credentials, click here
Customize your profile
Creating a blog post
What can I blog about?
Indicative list: Don’t feel restricted!
Anything related to Agro-Know fits in the blog!
• Green topics;• Start-ups;• Team management;• Internal trainings;• AK events;
1st step: Define the concept
• Some ideas:– An update in the office
• Event, new project, new process
– An update outside the office• Your recent trip;• Project meeting;• Participation in event;• Some related news or events;• An interesting video, news
item etc.
– Describe your daily work• In an interesting way!
2nd step: Write the post!
The (tweaked) WordPress text editor
Insert image
Three options:1. Already available online
• Copy-paste the URL of the image
2. Already uploaded in the blog• Search for commonly-used terms• Avoid duplication
3. Need to upload it to the blog• Resize if needed; please not >1MB per image!• Rename it to something that makes sense• Respect copyrights; mention source in the post/caption
Insert Media: Available options
Slideshows from AK Flickr
• If you have lots of images from e.g. event, consider uploading them to AK Flickr– Contact me about that
• Creating a slideshow from specific Flickr set is easy but needs a trick!
Click on save after selecting set & size
Insert video
Presentations from SlideShare (1)
Presentations from SlideShare (2)
Embed tweets
• Just copy-paste the embed code in your post
Embed Facebook posts
• Just copy-paste the embed code in your post
Before you submit!
• Preview the blog post and fix any issues– Spelling errors, links not working, large/tiny
images;• Categories: Select at least one of the available
categories for your post;• Tags: Define at least 3 tags (=keywords);• Featured image: Set one of the images used in
your post as a featured image!
Tips for your posts
• Add hyperlinks (URLs) where applicable;– Your contribution to a linked-data based world!– Linking to existing AK blog posts is more than
welcome
• Add related images, videos and presentations;– Much more interesting than plain text
• Use headings for longs texts– Makes reading easier
Disseminating your post
• Vassilis checks out the AK blog on a daily basis– I will use the AK social media channels for
promoting your posts
• Everyone is invited to use his own social media channels– Twitter, Facebook, Google+, LinkedIn etc.
Take-home messages
• Get ideas from everything related to AK • No need for long posts; short ones with
interesting concept & visual “candies” are fine!• Respect copyrights but feel free to reproduce
with acknowledgement– Text, videos, images
• The first post is the hardest!
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