41
Using the Agro-Know blog How to prepare my first Agro-Know blog post Agro-Know Specialized Trainings 29/9/2014, Vassilis Protonotarios Business Development: Marketing & Networks

Agro-Know internal training: Using the Agro-Know blog

Embed Size (px)

DESCRIPTION

Presentation on the use of the Agro-Know blog aimed at the Agro-Know team; it could be adapted in order to fit other purposes, if it is found useful.

Citation preview

Page 1: Agro-Know internal training: Using the Agro-Know blog

Using the Agro-Know blog How to prepare my first Agro-Know blog post

Agro-Know Specialized Trainings

29/9/2014, Vassilis ProtonotariosBusiness Development: Marketing & Networks

Page 2: Agro-Know internal training: Using the Agro-Know blog

What to expect today

• (short) Introduction to blogs/blogging• Why the WordPress platform?• Getting ideas for your blog posts• How to create your first blog post• How to embed images, videos and other

interesting stuff available online• Disseminating your blog posts

Page 3: Agro-Know internal training: Using the Agro-Know blog

(short) introduction to blogging

Page 4: Agro-Know internal training: Using the Agro-Know blog

What is a blog?

Page 5: Agro-Know internal training: Using the Agro-Know blog
Page 6: Agro-Know internal training: Using the Agro-Know blog

Why bother blogging?

Personal• Create own “web space”• Describe your activities

– daily routine, – work achievements, – describe trips– jot down ideas

• Photo-blog;• Keep track of important

events;• Expose yourself to the world;

Corporate• Promote the company;• Informal, more direct

presentation of company;• Show the company culture;• Present company’s updates;• Let team members express

their work;• Create a space for

discussion;

Page 7: Agro-Know internal training: Using the Agro-Know blog

Yes, but do you blog?

• Wrote my first blog post back in 4/11/2007!• It is still online

• I am using Wordpress, Blogger and Tumblr• At the same time• I have tried other platforms, e.g. Posterous

• Currently trying to main 3 blogs• Personal, professional, AK corporate• Not enough time

• I am not extroverted• At least I am less than average

Page 8: Agro-Know internal training: Using the Agro-Know blog

The AK social media ecosystem

Page 9: Agro-Know internal training: Using the Agro-Know blog

Connecting with other social media

Page 10: Agro-Know internal training: Using the Agro-Know blog

The Agro-Know blog

Page 11: Agro-Know internal training: Using the Agro-Know blog
Page 12: Agro-Know internal training: Using the Agro-Know blog

Based on Wordpress

• Free & open source;• based on PHP and MySQL;– Easy to set up in a standard server

• The most popular blogging system in use on the Web– at >60 million websites– Extensive support– Wide variety of available plugins/themes

• Easy to use but not as attractive as others…

Page 13: Agro-Know internal training: Using the Agro-Know blog

Agro-Know blog stats (1/12/2013-26/9/2014)

Page 14: Agro-Know internal training: Using the Agro-Know blog

Agro-Know blog stats (1/12/2013-26/9/2014)

Page 15: Agro-Know internal training: Using the Agro-Know blog

Under the hood

Page 16: Agro-Know internal training: Using the Agro-Know blog

Access the Agro-Know blog

Page 17: Agro-Know internal training: Using the Agro-Know blog

http://blog.agro-know.com

Last blog post in blog home page

Bottom of the blog home page

Click here

Page 18: Agro-Know internal training: Using the Agro-Know blog

Enter your credentials(let me know if you don’t have an account!)

After you enter credentials, click here

Page 19: Agro-Know internal training: Using the Agro-Know blog

Customize your profile

Page 20: Agro-Know internal training: Using the Agro-Know blog

http://blog.agro-know.com/wp-admin/profile.php

Page 21: Agro-Know internal training: Using the Agro-Know blog

Creating a blog post

Page 22: Agro-Know internal training: Using the Agro-Know blog

What can I blog about?

Indicative list: Don’t feel restricted!

Anything related to Agro-Know fits in the blog!

• Green topics;• Start-ups;• Team management;• Internal trainings;• AK events;

Page 23: Agro-Know internal training: Using the Agro-Know blog

1st step: Define the concept

• Some ideas:– An update in the office

• Event, new project, new process

– An update outside the office• Your recent trip;• Project meeting;• Participation in event;• Some related news or events;• An interesting video, news

item etc.

– Describe your daily work• In an interesting way!

Page 24: Agro-Know internal training: Using the Agro-Know blog

2nd step: Write the post!

Page 25: Agro-Know internal training: Using the Agro-Know blog

The (tweaked) WordPress text editor

Page 26: Agro-Know internal training: Using the Agro-Know blog

Insert image

Three options:1. Already available online

• Copy-paste the URL of the image

2. Already uploaded in the blog• Search for commonly-used terms• Avoid duplication

3. Need to upload it to the blog• Resize if needed; please not >1MB per image!• Rename it to something that makes sense• Respect copyrights; mention source in the post/caption

Page 27: Agro-Know internal training: Using the Agro-Know blog

Insert Media: Available options

Page 28: Agro-Know internal training: Using the Agro-Know blog

Slideshows from AK Flickr

• If you have lots of images from e.g. event, consider uploading them to AK Flickr– Contact me about that

• Creating a slideshow from specific Flickr set is easy but needs a trick!

Page 29: Agro-Know internal training: Using the Agro-Know blog

Click on save after selecting set & size

Page 30: Agro-Know internal training: Using the Agro-Know blog

Insert video

Page 31: Agro-Know internal training: Using the Agro-Know blog

Presentations from SlideShare (1)

Page 32: Agro-Know internal training: Using the Agro-Know blog

Presentations from SlideShare (2)

Page 33: Agro-Know internal training: Using the Agro-Know blog

Embed tweets

• Just copy-paste the embed code in your post

Page 34: Agro-Know internal training: Using the Agro-Know blog

Embed Facebook posts

• Just copy-paste the embed code in your post

Page 35: Agro-Know internal training: Using the Agro-Know blog

Before you submit!

• Preview the blog post and fix any issues– Spelling errors, links not working, large/tiny

images;• Categories: Select at least one of the available

categories for your post;• Tags: Define at least 3 tags (=keywords);• Featured image: Set one of the images used in

your post as a featured image!

Page 36: Agro-Know internal training: Using the Agro-Know blog
Page 37: Agro-Know internal training: Using the Agro-Know blog

Tips for your posts

• Add hyperlinks (URLs) where applicable;– Your contribution to a linked-data based world!– Linking to existing AK blog posts is more than

welcome

• Add related images, videos and presentations;– Much more interesting than plain text

• Use headings for longs texts– Makes reading easier

Page 38: Agro-Know internal training: Using the Agro-Know blog

Disseminating your post

• Vassilis checks out the AK blog on a daily basis– I will use the AK social media channels for

promoting your posts

• Everyone is invited to use his own social media channels– Twitter, Facebook, Google+, LinkedIn etc.

Page 39: Agro-Know internal training: Using the Agro-Know blog

Take-home messages

• Get ideas from everything related to AK • No need for long posts; short ones with

interesting concept & visual “candies” are fine!• Respect copyrights but feel free to reproduce

with acknowledgement– Text, videos, images

• The first post is the hardest!

Page 40: Agro-Know internal training: Using the Agro-Know blog
Page 41: Agro-Know internal training: Using the Agro-Know blog