additional reading for chapter 3 for 1st semester for KU's BBA

MASS MEDIA AND TECHNOLOGY

ADDITIONAL READING 3

GROUP MEMBERS

Jashmina Pradhananga Kriti Manandhar Priya Singh Rupesh Shah Sristi Siddhi Bajracharya Vineet Goel

CONTENTS

Students Shall Not Download. Yeah, Sure−Kate Zernike

Don’t Touch That Dial−Madeline Drexler

Conceptual Fruit−Thaisa Frank

All Watched Over by Machines of Loving Grace

−Richard Brautigan Humor

STUDENT SHALL NOT DOWNLOAD. YEAH, SURE.

-KATE ZERNIKE

CONTENTS

About the author Students’ point of view on downloading

music College plans on the issue Views about downloading music Music industry point of view

ABOUT THE AUTHOR

Kate Zernike Correspondent for the New York Times Previously a reporter for The Boston Globe

STUDENTS’ POINT OF VIEW ON DOWNLOADING MUSIC

Illegal but not immoral Taken internet for granted Broadband encourage downloading Blurred lines between right and wrong Lot worse issues to focus on Cool to have them A dollar a song not worth it Form of advertising

COLLEGE PLANS ON THE ISSUE:

Online tutorial to students

A new program to pay for the rights to music

Educate students on what is ok

VIEWS ABOUT DOWNLOADING MUSIC 

Agree(Percentages)

Disagree(Percentages)

Not sure(Percentages)

Downloading and then selling music is piracy and should be prohibited; downloading for

personal use is an innocent act and should not be prohibited

75 14 11

If the price of CDs were a lot lower, there would be a lot less downloading off music of the

internet

70 21 9

Musicians and the recording companies should get the full financial benefit of their work

64 17 19

Downloading music off the internet is no different from

buying a used CD or recording music borrowed from a friend.

54 31 15

MUSIC INDUSTRY POINT OF VIEW

Steady rise in internet plagiarism from 1993 to 2003

Common analogy unable to sway students College students biggest downloaders of

internet music Music record industry mainly after sharers

not downloaders

ANY QUERIES???

DON’T TOUCH THAT DIAL-MADELINE DREXLER

CONTENTS

Author introduction Significance of the title Right or wrong??? General assumptions Research on television Violence on television Daniel Anderson’s viewpoint Advice to parents Conclusion

AUTHOR INTRODUCTION

Madeline Drexler Science and Medical journalist Worked in many national publications in the

United States Article appeared in the Boston Globe, a large

daily newspaper in 1991

SIGNIFICANCE OF THE TITLE

Dial refers the control on a radio or television set used for tuning

Simply means don’t touch the remote

RIGHT OR WRONG???

Television acts as a narcotic on children Mesmerize them Stunt their ability to think Displace wholesome activities as book

reading and family discussion

GENERAL ASSUMPTIONS

Tend to blame TV TV impairs a child’s ability to think and to

interpret the world Displaces reading as a form of entertainment Watching TV lowers IQ scores and hinders

school performance

RESEARCH ON TELEVISION

Dangerous to children Hypnotizes them Curbs intellectual development Takes place of loftier pastimes

VIOLENCE ON TELEVISION In %

Programs with Violence 61

Violent Programs

Long term negative consequences of violence 16

Perpetrators as bad characters who go unpunished 45

Perpetrators as attractive characters 40

Violent Scenes

No remorse, criticisms, or penalty for violence 71

Blood and gore 14

Humor 42

Violent Interactions

No physical harm or pain to victim 51

Unrealistically low levels of harm 34

Lethal violence 54

DANIEL ANDERSON’S VIEWPOINT

A psychologist at the University of Massachusetts at Amherst

Important to distinguish television’s impact on children from family and cultural influence

Overlook own roles in shaping children’s minds

Muse upon the meaning of what they see Time spent on watching TV not related to

reading ability

CONTINUED…

Influence of family on children’s reading ability

No link between television exposure and lower IQ

People of lower IQ tend to be lifelong television devotees

Appreciates high school courses on how to “decode” TV

Social impact rather than cognitive impact

ADVICE TO PARENTS

Children are not just passively mesmerized by TV

Think of alternatives to television Find why they watch too much TV

CONCLUSION

Source of enlightenment or a descent into mindlessness

Depends on the choices of lucre-driven executives

ANY QUERIES???

CONCEPTUAL FRUIT -THAISA

FRANK

CONTENT

Author introduction Significance of the title Characters of the story Greta’s character The story Conclusion

AUTHOR INTRODUCTION

Thaisa Frank Teaches at University of San Francisco Practices psychotherapy Extracted from story collection Sleeping in

Velvet (1997)

SIGNIFICANCE OF THE TITLE

Fruit refers to the multimedia Concept of virtual world

CHARACTERS IN THE STORY

Four characters– Greta (Daughter)– Father– Mother– Joel (Son)

GRETA’S CHARACTER

Girl of 16 Couldn’t perform activities as normally as

others Often repeated whatever she heard Went to special school

THE STORY

Father wanted to share about a new site Only Greta showed interest Took her to show where she could make up

streets and bowls of fruit Asked what she wanted Created a street called “Greta’s Street”, a

house called “Greta’s House”

CONTINUED…

Placed bowls in every room Peaches everywhere Eleven windows covered with white curtains Clicked bowls – word peaches appeared Greta expected real peaches to appear Father said - the words remind what they

stand for

CONTINUED…

Didn’t cry but closed her eyes Created a kitchen, a dining room, a living

room, a bedroom, a room for cat But no bathroom – not a real house Smiled the next time when the word peaches

appeared The house could have anything

CONTINUED…

But Greta will never have a house of her own Would live in a group house with people like

her Father hopes the house to be large and as

Greta wanted

CONCLUSION

Multimedia and internet helps to create a virtual world

Helps people to get satisfaction to some extent

ANY QUERIES???

ALL WATCHED OVER BY MACHINES OF LOVING

GRACE-RICHARD BRAUTIGAN

CONTENTS

Author’s introduction About the poem The poem Conclusion

AUTHOR’S INTRODUCTION

Richard Brautigan (1933-1984) Popular U.S. poet and novelist Extracted from The Pill Versus the Springhill

Mine Disaster (1968)

ABOUT THE POEM

Deals with computers Written at the time when electronic

technology was in its early stages Use of refrain

THE POEM

I like to think (andthe sooner the better)

of a cybernetic meadow where mammals and computers

live together in mutuallyprogramming harmony

like pure watertouching clear sky

CONTINUED…

I like to think (right now, please!)

of a cybernetic forestfilled with pines and electronics

where deer stroll peacefullypast computers

as if they were flowerswith spinning blossoms.

CONTINUED…

I like to think (it has to be!)

of a cybernetic ecologywhere we are free of our labors

and joined back to nature,returned to our mammal

brothers and sisters,and all watched over

by machines of loving grace.

CONCLUSION

Balance between technology and nature Dream of a paradise free of labor Machines can take place of man in future

ANY QUERIES???

HUMOUR