A Practical Plan for Making your Website Sell

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A practical plan for making your website sellStop your head from spinning and simplify your approach to online marketing

@davidvmc

David Vogelpohl

bit.ly/ausperfect

Download the slidesUsable without my narrative!

Unlimited budget, unlimited time, optimized website, popular product

Learning to fight like a little guyThe background of this approach

Unknown companies promoting untested

websites with limited budget

“Scumbag” geekDealing with the development queue

Listens to your idea and says “we’ll get to it”

Says 2 weeks, means 2 months

Asks for the details the day it’s due

Understanding bucket buyingSet aside buckets of cash to test landing pages

Expect this money to be gone!

$500 1.5%+

Keep buying & optimize bids to

keep CPA in check

Tweak your landing page & buy another

bucket

Define the actions which drive sales on your siteMake sure to get them all!

Leads Sales

$

$

$

$

$

Value those actions (set your CPA)Pro tip: Use your lifetime customer value in the $ per transaction/sale fields

bit.ly/valueconversions

Value those actions (set your CPA)Pro tip: Use your lifetime customer value in the $ per transaction/sale fields

bit.ly/valueconversions

Create a landing page templateThink modular

bit.ly/lpmaker

Set up conversion tracking in Google AnalyticsYou might need developer help, but get this done!

Forms / ecommercebit.ly/pagegoal

Clicks & submitsbit.ly/eventgoal

Install Session Cam on your websiteRecord videos of mouse movements to improve your landing pages

sessioncam.com

Set up a retargeting campaignProvide support for your Google campaign

bit.ly/adrolltour

Create a hyper targeted search campaignSetting up a campaign

1. Create a limited campaign – bit.ly/ausppc01

Create a hyper targeted search campaignCreating your first ad group

2. Add a focused ad group & keywords – bit.ly/ausppc02

Create a hyper targeted search campaignCreating a competing ad

3. Click the “Ads” tab and create a competing ad – bit.ly/ausppc03

Create a hyper targeted search campaignTracking your success

4. Tools > Conversions > Import from Google Analyitics – bit.ly/ausppc04

Create a hyper targeted search campaignStart bucket buying!

1.5%+

Keep buying & optimize bids to get

CPA in check

Tweak your landing page & buy another

bucket

bit.ly/auslpreport

Optimizing your bids after your find a winnerTweak your bids to hit your target CPA

1.5%

2.1%

bit.ly/ausroireport

Keep learningThis is just the tip of the iceberg

Bucket buying

What you have left to learn

Use this method on any direct response channel

@davidvmc

David Vogelpohl

bit.ly/ausperfect