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3 Free Ways To Measure Your Brand Awareness on Facebook
Facebook Marketing
Internet Success Hub Pte. Ltd. | 1 Kaki Bukit Road 1, #02-47 Enterprise 1, Singapore 415934 | info@internet-success-hub.com
Why Internet Success Hub (ISH)?
Internet Success Hub Pte. Ltd. | 1 Kaki Bukit Road 1, #02-47 Enterprise 1, Singapore 415934 | info@internet-success-hub.com
Our Valued Clients
Internet Success Hub Pte. Ltd. | 1 Kaki Bukit Road 1, #02-47 Enterprise 1, Singapore 415934 | info@internet-success-hub.com
What is Brand Awareness?
Brand awareness refers to customers' ability to recall and recognize the brand
under different conditions and link to the brand name, logo,
jingles and so on to certain associations in
memory*
*Source: Wikipedia
When was the last time you met someone at a party who has really left a lasting distinctive impression in
you?
When was the last time you met someone at a party who has really left a lasting distinctive impression in
you?
What was this awesome person like?
Common interests and background?
Common interests and background?
2-way conversation?
2-way conversation?
Met at more than one location?
Met at more than one location?
Did stuff together…?
Did stuff together…?
Your brand NEEDS to be that AWESOME
PERSON on Facebook!
Your brand NEEDS to be that AWESOME
PERSON on Facebook!
After all, social media is all about meaningful conversations
After all, social media is all about meaningful conversations
1st Way to Measure Brand Awareness
More fans = More people exposed to your Brand
2nd Way to Measure Brand Awareness
Number of Impressions = How many people have seen your
content
FACT: The more your consumers see your brand, the more likely they are going to buy from you
FACT: The more your consumers see your brand, the more likely they are going to buy from you
3rd Way to Measure Brand Awareness
Engagement % Feedback = How many fans are responding to your
content
You don’t want your audiences to just see you, you want to have a 2-way meaningful
conversation so your brand can be that awesome person on Facebook
You don’t want your audiences to just see you, you want to have a 2-way meaningful
conversation so your brand can be that awesome person on Facebook
Questions & Comments?
THANK YOU VERY MUCH
www.internet-success-hub.comwww.social-mediahub.com
@homarcusfb.com/marcuskahohttp://linkd.in/homarcusmarcus@internet-success-hub.com
(FREE VIDEO) Quickstart Guide to Social Media for Businesses:http://bit.ly/smh-quickstart
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